Boldly Going Where You Should Already Be: 10 Take Aways

Did you happen to see the Stream57 live Webcast of Boldly Going Where You Should Already Be from Times Square?
BodlyTimesSquareshot

Livestreaming from Times Square: Boldly Going Where You Should Already Be

If not you missed an excellent presentation on virtual and face-to-face events as well as eLearning.

The presentation included a power-house of who’s who professionals from the corporate world now offering virtual events and eLearning. (I had no idea these folks were doing this either.) Here are the professionals on panel:

Ben Chadar, President Stream57 – moderator
Glenn Butcher, Director, Online Communications, Merck & Co
Robyn Duda, Director of Events, Ziff Davis
Celeste Mosby, Vice President, Life Sciences, Wilson Learning Worldwide
Robert Rosenbloom, CoFounder & CEO, PlatformQ
JoLee R. Southard, Director, Professional Programs, GlaxoSmithKline
Neal Thompson, Director, Strategic Business Technology, Maritz Inc.
Don’t miss the cameo by #eventprofs own Paul Salinger too!

Stream54 Live Webcast Panelists

Stream54 Live Webcast Panelists

It looked like a Sunday morning TV talk show and it was very well done. I was 15 minutes late to the presentation and immediately begin to tweet about it. In a matter of minutes, I had others joining me in conversation as well as the panelists answering a couple of my questions.

If you’re interested in the integration of virtual and face-to-face events or eLearning, you should watch the recording.

Here are some of my take-aways:

  1. Virtual events are here to stay and panelists agreed they expect 75% increase in growth of virtual events in coming year.
  2. Attendees will not pay for virtual events or eLearning unless the content is extremely unique or exclusive. Internet flooded with good, accurate free content.
  3. Virtual events will not replace face-to-face events or cannibalize the face-to-face attendance.
  4. Neal Thomas of Maritz says an event is an eco-system that encompasses multifaceted approach and exists within larger context of community.
  5. Ziff Davis used virtual events to gather lead information and see if there was a market for a regional face-to-face event in specific cities.
  6. Ziff Davis believes in having dedicating people to live tweet and blog about the face-to-face and virtual event to increase reach of message, lead generation, conversation and engagement with virtual attendees.
  7. Virtual events take just as much time to create as face-to-face meetings. Also, expect content to arrive late for virtual event just as face-to-face event.
  8. Meeting professionals must begin to understand the technology of virtual events and use it.
  9. Fear is big barrier to acceptance yet public embracing it quicker now. If company has call center and is going virtual with some events, turn call center into created virtual concierge center for virtual events. Create a virtual attendee ready center before virtual event as well.
  10. Panelists encouraged use of back-channel and virtual attendee peer-to-peer engagement to increase social and informal learning.

Note: If you were following me in Twitter, you watched me create a major snafu too. I didn’t know hashtag for event so Samuel Smith and I created one. I suggested bodly and meant #boldly. So you’ll see us using tweets with both hashtags if you look at history. About two-thirds into the presentation, Ziff Davis suggested #f2f and we picked that up as well.

Comments

  1. says

    This is a great summary, Jeff.

    I would add an 11th Takeaway: Tweeting before and during the event can draw additional people to either the virtual event OR the face-to-face event. In both the #e4chat webcast and the #boldly webcast the panelists gave examples of increasing registrations/revenue through tweeting about the event.

  2. says

    I agree with Sam, nice summary of the key points today Jeff.

    And as Jeff mentioned re recruiting via live Tweeting, I’m one of those people. I saw the tweets from you and Sam and wished I was “there” too. A key to the viral spread was that you all also shared how to hop on the program.

    Anyone who is involved in meetings – including content experts should watch the video. It gave me a ton to think about.

    I also drooled over the delivery and wished I could play with the Stream57 delivery system. Top notch!

  3. says

    Great observations Jeff!
    But…I feel like what we experienced today was a demonstration of the mistakes a traditional f2f might make in forgetting to integrate Social Media. They made a handful of the classic event errors:

    1. Establishing Community: They didn’t promote ahead of time via Twitter, Facebook, LinkedIn, their own platform or otherwise. There was no social networking community or existing hashtag they tapped into, nor did they create one themselves.
    As mentioned, the audience had to create your own hashtag. And as we experienced, this is a wild and woolly situation, one that was the victim of a simple typo (although I did have a bit of a stomach ache from the fits of giggles!) The #bodly and #boldly thing will make me laugh for the next few weeks at least.
    2. Facilitating Conversation: Although I tapped into the webinar late and had to watch post-event, according to @SamuelJSmith and Jeff, there was no designated hashtag nor was there a visual Twitter feed. I’m not positive, but I don’t think there was a chat room either.
    In a hybrid meeting environment, nurturing relationships and networking is IMPERATIVE. This is one of the main reasons for people coming together, right?
    3. Neglecting the Online Community: So far I haven’t heard one word from the organizers or panelists about the comments or conversation we shared. There was a lot of insight they could be tapping into – and having some fun with some very cool Tweeps ;-)
    I even suggested a selling point for them on virtual meetings, which would be to share the powerful reporting capabilities of holding webcasts in the first place. I was also offering to do a simple environmental analysis to demonstrate the green effect (ie having two speakers not have to travel across the country).
    Still haven’t heard a peep (haha).

    All other things being equal, the studio presentation was gorgeous. Being an AV Girl (not geek mind you), I was super happy with the set-up. It’s always fun to recreate that setting in a Live Event situation…

    For more tips on Hybrid Meetings and the value of involving a sophisticated AV company who understands the unique needs of a virtual experience, please feel free to contact me. As those who know me know, I’m always happy to have a good conversation!!

    Midori
    http://www.twitter.com/GreenA_V
    cross-posted to http://www.pulsestaging.com/news

    • Jeff Hurt says

      @Midori – Oh, I think you are so right there! Thanks for adding to the conversation and fleshing it out more for others. Good points!

      @Cynthiadamour – I think your skills as a presenter would transfer nicely into the Stream57 environment. There is a lot there worth watching.

      @SamSmith – Great additional takeaway! Thanks for adding that one.

  4. says

    Thank you all for the great feedback. I will be sure to share with my colleagues.

    Great list of key Points Jeff!

    Your feedback does not go unnoticed and is greatly appreciated.

    Cynthia, Contact me if you like to play with “StreamLine”! There are some great features to play with and our dev team is continuously adding exciting and effective new features and functionality based on feedback from our partners, clients, and participants.

    Thanks again for joining us and the feedback.

    I hope to see you all again on future Stream57 webcasts! If you have idea’s for a future topic please do share!

    http://www.stream57.com/webcasts/20090806/videomail_thankyou.html

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