Take 1 part social media. Add 1 part event and meeting professionals. Add 1 part social media specialists. Slowly stir in content from social media celebs, event professionals and attendees. Blend OpenSpace, Unconference and traditional conference elements. Let saturate at the Roger Smith Hotel in New York City.
What is this a recipe for?
EventCamp 2010, February 6, 2010, an unconference style event for meeting professionals on social media and today’s events as part of NYC’s Social Media Week.
Who should attend?
You. Especially if you’re interested in the intersection of social media, meetings and events.
It’s a chance to experiment with a living lab and try different elements of OpenSpace strategies and Unconferences. There will also be a Genius Bar the entire time where you can get expert advice about your social media and conference challenges. Want one-on-one coaching with how to create a Facebook Fan Page for your event? Try the Genius Bar. Want personal coaching on social media strategy before, during and after the event? Try the Genius Bar. Want more information on hybrid events? Try the Genius Bar.
Want to know who’ll be there?
Along with a host of Eventprofs leaders (scroll down link to see list of attendees), take a look at these three great social media practitioners who will be sharing with the audience. To see full schedule, speakers and topics.
David Berkowitz – Opening General Session
How To Change The World: A Good Guide To Social Media Marketing For Your Events
February 6, 8:30 am
Discover how to use social media marketing for your events to increase awareness, attendance and word of mouth. Explore the strategic elements of social media marketing before, during and after your event. Discuss the 2010 social media trends for your conferences and events.
Advertising Age named David Berkowitz one of the “25 Media People You Should Follow on Twitter” and he’s been called one of the “100 smartest people in social media. He is Senior Director of Emerging Media & Innovation for agency 360i and a frequent speaker and media pundit. He has been published hundreds of times in MediaPost, Ad Age, eMarketer and often quoted in The Wall Street Journal, The New York Times, Associated Press, New York Post, ABC News, CNN, USA Today, and dozens of other outlets.
The Art of Listening: How Social Media Can Improve Event Communication
February 6, 3-4 pm
As companies, including event and meeting planners, participate in the conversation that is social media, the art of listening becomes a requisite. How can you participate if you don’t know what people are saying, right? This session will show you:
- How to find conversations relevant to your event or conference
- Help you understand how to participate meaningfully in them
- How to leverage those conversations for business intelligence
- How to measure and quantify those conversations appropriately.
Jason Falls’ blog Social Media Explorer was named one of Social Media Examiner’s Top 10 Social Media Blogs for 2010. Falls is a social media educator, a social media strategist and public relations professional. He helps companies understand the social web and show them how engaging consumers online can help their business. Here’s how blogger Liz Strauss describes him: “Southern charm never looked so brilliant. Human never acted so real. Jason lives his ideals and his principles. If he says he’ll be there, he’s there in spades.”
Closing General Session: Social Marketing & ROI for Your Event
February 6, 4:15-5:30 pm
Deirdre Breakenridge will illustrate how to develop a social media strategy that focuses on building awareness and community around your events, from selecting the players and the platforms to the channels and measuring the engagement/experience. Breakenridge will cover a best practices approach to clearly identifying objectives and goals, key performance indicators, content/messaging strategy, developing social channels, conversation monitoring, analytics and measurement and ultimately how to turn your event participants into your event champions.
Deirdre K. Breakenridge is President, Director of Communications at PFS Marketwyse. A veteran in the PR industry, Deirdre leads a creative team of PR and marketing executives strategizing to gain brand awareness for their clients through creative and strategic public relations campaigns. She counsels senior level executives at companies including RCN Metro Optical Networks, Quality Technology Services, JVC, Michael C. Fina and Kraft. Breakenridge just completed writing her fourth book with Brian Solis, “Putting The Public Back Into Public Relations” on PR 2.0.
You can beat the price of only $75 for registration which includes two meals. Register today.
We have some great sponsors too including: Conference 2.0, Social Collective, 7 Degrees Communication, EventBrite, Grass Shack Events & Media, Meetings Podcast, Core Staging, Velvet Chainsaw Consulting, Blue Sky Factory, PCMA and many others.
I hope to see you at EventCamp 2010 as part of New York City’s Social Media Week.
Any topics you want to make sure are covered in one of the openspace or unconference sessions? Have questions about the event?