Your heart races as your fingers type at lightning speed. You’re running behind schedule and want to make sure that you catch the opening general session online.
Due to budget and schedule conflicts, you couldn’t attend that annual meeting. You didn’t want to miss some of the content so you registered as a virtual attendee.
You login successfully. The live stream starts.
Your give your full attention to the stream. You wait for it. And wait for it.
Two minutes later, you are still waiting for it.
Five minutes later, you yawn. Your mind is elsewhere. You start looking for coffee.
15-minutes later you decide to look at the live stream again. You are still waiting for it.
30-minutes later and you are still waiting for it. You wonder if it will ever happen.
What is it?
It is what you as a virtual, remote attendee want from the conference live stream. It is what you expect. It is what you need to engage, more than just the video and audio of the event.
Five Remote Attendee Needs
1. Recognition and acknowledgement
As a remote attendee, you want someone at the face to face event to acknowledge that you are there. You want to feel like part of the experience. You want to be seen. You want to belong.
2. Connections to both face-to-face and remote attendees
You want to connect with a virtual moderator or host. You want to connect with others who are watching online. You want to text with both the face-to-face and the remote audience. You want the ability to connect.
3. A dedicated Twitter hashtag, Twitter stream and at least one Twitter moderator.
You want to communicate with others and share what you are learning in Twitter. Without a hashtag that filters all the noise, you as the remote attendee feel isolated and alone. You also want someone onsite that will take your questions and comments to the speaker and organizer.
4. A hybrid concierge as an EventCamp attendee called it.
You want someone that is dedicated to be your virtual host. You want someone that is considered a touch point and face of the virtual experience. And you want that virtual host to give you insider information, like a back stage reporter on Oscar night. You want the hybrid concierge to carry your voice, questions and comments back to the face-to-face audience.
5. A schedule of live streaming sessions
As a remote attendee, you want to know the agenda. You want to know a clear start and end time. You want to pick and choose from live streamed sessions. Some you might watch live. Others you might watch on-demand.
This remote attendee wish list was crowd sourced by Virtual Host/Moderator Glenn Thayer. Thanks to Midori Connolly, Christina Coster, Joan Eisenstodt, Tahira Endean, Vanessa LaClair, Mike McAllen, Lara McCulloch, Mike McCurry, Deb Roth, Greg Ruby, Adrian Segar, Christina Stallings and Heidi Thorne for contributing to Glenn’s list.
As a remote/virtual attendee what do you want in your live streaming experience? What are some things that organizations do when they live stream that turns you off and frustrates you?