It’s the end of the (meetings) world as we know it. ~ Paraphrase, R.E.M.
“This might be the beginning of the end…and the dawn of a new era in which people think recorded video as passé and demand live streaming of events,” says Priya Ramesh on The Buzz Bin Blog.
YouTube Going Live
“With over 2 billion views a day, it’s easy to think about YouTube as a place to watch videos recorded in the past. But you’ve told us you want more – and that includes events taking place right now,” says YouTube’s Joshua Siegel and Christopher Hamilton.
Enter YouTube Live.
Now you can use YouTube for recorded and live streams from your conference or event. Since the average person spends 15 minutes a day on YouTube, think about the impact of your event live stream on YouTube.
Slick Production Or Good Enough?
Most people who think about live streaming from their conference struggle with this question:
Do we go with a polished, high-end Hollywood-style produced live stream or a do it yourself, just good enough version?
The quick and easy answer is: it depends on your budget. If you have an extra $10,000 available, you can hire a third-party team to create a slick, sophisticated, refined live stream. Or you can DIY for less than $1,000.
Ultimately, it depends on your goal. If you goal is to provide information that leads to education and learning, “Good Enough Video” may be the right choice for you.
8 Traits Of Good Enough Video & Live Streaming
Learning expert Elliot Masie says that people have shifted their expectations for the production quality of video used for learning.
About 18 months ago, people expected corporate training videos to be refined and sophisticated. As more of us have watched YouTube videos, our expectations for Hollywood-produced videos have declined. We now watch short, to-the-point, homemade videos.
Masie says that if learning is the goal, learners thrive on “Good Enough Video.”
Here are eight traits of “Good Enough Video & Live Streaming,” five of which Masie identifies.
There is something honest and genuine about homemade, good enough videos. They validate our experiences and depict realistic life.
- Real-Time Speed
They reflect the most current and up-to-date changes and observations.
- Voice Of The Field
The voice of practitioners feels more legitimate and above-board than the smooze and spin of headquarters.
They get to the point faster with less pomp and circumstance. Often recordings are reduced to short chunks to aid learning instead of 30-, 60- or 90-minute sessions.
Due to lower production costs and overhead, there is a wide range for learners to choose.
Viewers are able to rank these videos and live streams. The best and most viral rise to the top.
- Shareable And Spreadable
Viewers are able to share and spread its message when not located behind a fire wall. They can embed the videos on their blog, Facebook page and share via other social networks.
- Good Audio
More than the visuals, the audio needs to be of high quality.