Have you noticed an emerging trend of Twitter and Facebook integrating with TV?
Smartphones and tablets are now on coffee tables beside the TV remote.
Nielsen says that 40% of television watchers are multiscreening everyday. These couch potatoes have a TV remote in one hand and their mobile device in the other!
One-third of those multitaskers are using their mobile devices to review something related to the television show that they are currently watching. Some are texting, tweeting and posting directly to the producers or actors during the show. Some are chatting online with others about what they are watching. TV shows now frequently trend in Twitter topics as thousands of us share are opinions.
The result? TV is no longer just a passive, one-way experience. People want to participate with it. We are watching how social media is socializing TV.
The Online Socialization Of Conferences
Much has been written about how to use Twitter for a conference. Social media conferences were some of the first to experience the backchannel, online chatter about the conference experience.
So much of the traditional conference experience is passive, one-way just like television shows. Today, conference attendees are socializing conferences in their own ways online, especially when the experience doesn’t give them an opportunity to participate onsite.
5 Ways Twitter Is Socializing Conferences
Here are five ways Twitter is socializing conferences.
1. Speakers tweet before, during and after the conference.
Savvy speakers start their presentation conversations before the conference begins. They use Twitter to help market their presentation as well as research what potential attendees want to hear. During the event, they ask someone to follow the conversation and share questions or comments with them. They continue those conversations after the event as well.
2. Emcees or hosts live tweet the experience.
Some give followers a behind the scenes peek into what is happening in the green room and back stage. Some alert followers to upcoming surprises that the rest of the crowd doesn’t know.
3. Hashtags are the new conference water cooler.
Conference attendees tune their Twitter applications to the appropriate hashtag (number sign # followed by an abbreviation used for the event) to join the conversation. Like a radio or TV station, the hashtag helps followers filter the noise and tune to the right frequency.
4. Everyone is a reporter.
When we watch TV, most of us are critics or reporters. We talk to the characters and news anchors out loud, playing armchair quarterback. Conferences are not any different. We used to just talk in the hallways or write notes to those sitting near us about the experience. Now we tweet about it. Savvy conference organizers follow those tweets and make changes as needed on site.
5. Call to action.
Some conference organizers are using Twitter to let conference attendees know about schedule and room changes. They tweet reminders to them about upcoming conference events. Some provide links to evaluations or other calls to action.
What are some ways you’ve used Twitter at your conference or tradeshow? What tips do you have for those using Twitter at an event?