According to the Pew Research, the typical Facebook user receives more comments, messages and likes than they give.
Everyone has a few zealous Facebook friends that are highly engaged in one or more of Facebook’s activities.
These friends are “power users. They are the invisible drivers of most of the site’s activities.
So who are these power users? Why should your organization care? And how do you target and engage them?
This Demandforce and Column Five infographic will give you more information.