Ambush Marketing: 4 Ways to Diffuse Conference Scammers

2014.07.24_Selling jewelry, Cabarete (Dominican Republic) by Remon Rijper, on Flickr

A few practices keep chipping away at the integrity of professional events. Chief among them are outboarding, when companies bypass exhibiting or sponsoring and set up shop on the fringe of your event, and suitcasing, which refers to non-exhibiting sellers who work the aisles or hallways. Lobby rats — non-registered folks who hang out in public spaces, hosting a series of meet-ups with your badged attendees — is also a growing problem. Left unchecked, these scammers pose a major threat to … [Read more...]

Donna Kastner Promoted to Vice President

Congrats by Earl p- Kastner promotion

I’m excited to announce that Donna Kastner has been promoted to VP, Expo/Sponsor Sales & Activation at Velvet Chainsaw Consulting! Donna’s contributions to our client consulting projects and innovation have grown steadily since joining our team two and a half years ago. Most notably, she’s led the charge for progressing our consulting muscles in the area of sponsor growth strategies for our clients. Donna has successfully run point on some of the largest consulting gigs that we’ve … [Read more...]

Going All-In for Conference Improvement

Original quote image: personalexcellence.co/quotes/525

You may have noticed that our blog post frequency slowed down a bit in May. Our team was busy upgrading and converting our blog and website. We’re happy to announce that work is complete and the resources available to the industry we love are more accessible and plentiful than ever! We appreciate and value, you, our blog readers and subscribers! If you’re reading this via email or RSS feed, you may not have noticed the changes and additional resources available on our homebase – Velvet … [Read more...]

The Isaac Advantage

2014.06.11_no parking

Conference organizers who are in it for the long run know that partnerships really matter. In my mind, the best partnerships are the ones where your supplier is doing everything they can to help you win. If you’re strictly looking at them as an expense that needs to be cut, you’re probably working with the wrong “partner” - or possibly for the wrong employer. During a consulting gig a few years ago, I learned about an AV guy named Isaac. Isaac was so good that one association would follow … [Read more...]

Revamping Your Conference Social Media Strategy

Hairpulling byBrandy

Are you bald yet from pulling your hair out dealing with recent social medial platform changes? Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Social Media Platform Changes Yet Again In the past few months, Facebook has dramatically changed how company page posts appear in our newsfeed. Organic post reach and engagement have dramatically declined. Unless your organization ponies up for paid … [Read more...]

Three Amen-Astonishing Ways To Improve Your Conference Networking

2014.04.21_Network of bees

Networking! It’s one of the top reasons participants say they attend your conference. Yet few know how to do it effectively. Give them a helping hand. Networking’s Value Proposition Networking can be the most subjective and variable portion of your conference value proposition. For some, one or two meaningful interactions can more than justify the price of admission. High-value networking experiences initiate or accelerate deals. They expedite problem solving and innovation. They grow … [Read more...]

Sponsorship: From Uninspiring To Really Mattering

2014.03.21_130424 Image of Positive Mindset Affirmations on Making a Difference

When attendees interact with your sponsors, do they feel marginalized or like they really matter? Are you forcing your sponsors’ messages on your conference attendees or helping sponsors offer insights that attendees may actually value? Remember That Last Event You Attended Think back to an event that you attended. Quick: Do you remember any of the sponsors? Who were they and why do you remember them? Did you get something unexpected, participate in something memorable, or were you … [Read more...]

7 Fundamental Ways To Drastically Improve Conference Breakouts

2014.02.25_Edge Conference at Google New York

Concurrent sessions, often known as breakouts, are the meat and potatoes of conferences. They are also one of the most difficult areas for your continuous improvement efforts. In many associations, volunteers vet submissions, decide topics and select speakers for their annual meeting’s concurrent sessions. While well intentioned, volunteer committees rarely are equipped with a big-picture view of 21st-century adult-learning trends. Seven Improvement Trends For Breakouts This past summer, … [Read more...]