The Isaac Advantage

2014.06.11_no parking

Conference organizers who are in it for the long run know that partnerships really matter. In my mind, the best partnerships are the ones where your supplier is doing everything they can to help you win. If you’re strictly looking at them as an expense that needs to be cut, you’re probably working with the wrong “partner” - or possibly for the wrong employer. During a consulting gig a few years ago, I learned about an AV guy named Isaac. Isaac was so good that one association would follow … [Read more...]

Revamping Your Conference Social Media Strategy

Hairpulling byBrandy

Are you bald yet from pulling your hair out dealing with recent social medial platform changes? Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Social Media Platform Changes Yet Again In the past few months, Facebook has dramatically changed how company page posts appear in our newsfeed. Organic post reach and engagement have dramatically declined. Unless your organization ponies up for paid … [Read more...]

Three Amen-Astonishing Ways To Improve Your Conference Networking

2014.04.21_Network of bees

Networking! It’s one of the top reasons participants say they attend your conference. Yet few know how to do it effectively. Give them a helping hand. Networking’s Value Proposition Networking can be the most subjective and variable portion of your conference value proposition. For some, one or two meaningful interactions can more than justify the price of admission. High-value networking experiences initiate or accelerate deals. They expedite problem solving and innovation. They grow … [Read more...]

Sponsorship: From Uninspiring To Really Mattering

2014.03.21_130424 Image of Positive Mindset Affirmations on Making a Difference

When attendees interact with your sponsors, do they feel marginalized or like they really matter? Are you forcing your sponsors’ messages on your conference attendees or helping sponsors offer insights that attendees may actually value? Remember That Last Event You Attended Think back to an event that you attended. Quick: Do you remember any of the sponsors? Who were they and why do you remember them? Did you get something unexpected, participate in something memorable, or were you … [Read more...]

7 Fundamental Ways To Drastically Improve Conference Breakouts

2014.02.25_Edge Conference at Google New York

Concurrent sessions, often known as breakouts, are the meat and potatoes of conferences. They are also one of the most difficult areas for your continuous improvement efforts. In many associations, volunteers vet submissions, decide topics and select speakers for their annual meeting’s concurrent sessions. While well intentioned, volunteer committees rarely are equipped with a big-picture view of 21st-century adult-learning trends. Seven Improvement Trends For Breakouts This past summer, … [Read more...]

Proving Conference Emotional Marketing Sponsor Spend

2014.01.14_Self Portrait with Glass

Exhibit-booth footprints are shrinking across nearly every industry. The Good News There is a silver lining though: the opportunity to develop fruitful strategic partnerships. Just be ready to prove why a sponsor’s dollars are well spent on your organization. The Bad News More companies are demonstrating their products and services via digital technology rather than face-to-face events. That’s the bad news for your convention’s revenue-diversification model. Proving Sponsorship … [Read more...]

Time To Reboot Your Conference And Event Marketing

2013.12.16_INTERNET REBOOT

Is your event and conference marketing like this… We’d love for you to attend our open house. There will be 99 dishes, 15 colors of napkins, seating for 75, and two buffet tables. Five speakers will present 15 minutes each while you watch in amazement. I bet you can’t wait! If yes, it’s time to reboot your conference and event marketing. Marketing By The Numbers If your marketing materials stress the numerical features of your conference: how long it has been around how many CEUs one … [Read more...]

Engaging Conference Attendees At Hello Results In Big Rewards

2013.11.22_Five Fingers for Seven Notes

Are you looking for ways to improve your conference attendee loyalty? If yes, and I’m sure you are, here’s an effective strategy: Integrate a deliberate on-boarding effort for new attendees into your attendance-marketing plan. Master this and you’ll receive big rewards! First Time Attendee Trend Our industry is experiencing an interesting trend with the increase of first-timers at annual conferences. According to Exhibit Surveys Inc., the all-show average for first-time attendees has … [Read more...]