Do You Have Inbred Conference Marketing? March 31, 2014 by Wendy Holliday Sure, it is much easier to use association-owned media from your magazines, newsletters, website, blogs and discussion lists to promote your conference. But using only your own lists creates inbred conference marketing. So who are you missing with that marketing? Four Steps To Move Beyond Inbred Marketing How do you find the 20 something that … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference marketing, market segmentation, target market
