Attendance Marketing


Identifying Conference Targets Of Opportunity For Growth

Often “it” occurs after several years of success. Your conference attendance, exhibitors and revenues reach a plateau. Or they start to decline. Why does “it” haunt and hunt your once-successful conference? You have never learned how to acquire new business. Or you’ve depended on repeat business. Or you’ve expected new registrants to arrive at your … [Read more…]

Using Emotional Marketing Value To Create Conference Education Titles That Attract Not Repel

You’re browsing a conference website. The dates look good. The city is appealing to you. The hotel seems to offer a reasonable rate. The schedule is jam-packed with offerings. So does the conference offer anything of education value? You click the link to the education sessions. There you see a long list of hyperlinked session … [Read more…]

Going Viral: Be The Real Thing

I took my friends to one of my favorite weekend haunts, Kirin Court, a Chinese dim sum experience in far North Dallas. On weekends they offer a special buffet-type affair from 10 am – 10 pm. The Sunday wait time is usually at least an hour. The lines are long even though the restaurant seats … [Read more…]

3 Ways To Leverage Content Marketing To Align With Your Goals

A growing number of your supplier members are shifting their focus to content marketing. They realize that traditional push marketing by itself is dead. By hosting their own webinars, virtual conferences, online communities and providing whitepapers, research and content, they compete for your members’ time and share of mind. Communicating Without Selling Junta42, a content … [Read more…]

Face To Face Events Popular B2B Content Marketing Strategy Says Study

You’ve probably heard the mantra, “You should be using content marketing if you want to be successful.” So where do face to face events fit within the content marketing strategy? Report Identifies Events As Important According to a study by MarketingProfs and Junta42, in partnership with the Business Marketing Association (BMA) and American Business Media … [Read more…]

Your Conference Attendance Marketing Silver Bullet

It’s rare to find a silver bullet that actually works. And I’ve seen one lately. The Registrant List As A Lure For conference attendance acquisition, that bullet is the attendee list. The attendee list acts as a lure attracting those that have not registered yet. So let potential attendees see who else is already registered. … [Read more…]

If You Are Not Content Marketing, You Are Not Marketing

Content marketing is the art of communicating with your customer without selling. ~ Junta42.com Content marketing does not pitch products or services. It does not interrupt. Instead, it helps customers become more intelligent. At the heart of content marketing is the belief in reciprocity. If an organization delivers consistent, ongoing valuable information to its customers, … [Read more…]

Death At The Disco: Positioning Strategies Out, Customer-Driven In

Marketing’s positioning strategies died when disco was king. It’s stuck in a bad hair day of a 1970s time warp. It’s like a man trying to wear platform shoes, a silk print shirt, gold chains and a tacky polyester leisure suit to a job interview today. It’s just not right. Many of marketing’s truisms of … [Read more…]

Marketing Your Event To Prospects And Past Attendees

Is there a difference in the way your market your event to prospects and past attendees? You betcha! There’s a huge difference. Past Attendee Event Marketing Wants Past attendees have already built a relationship with you. Assuming that they had a great conference experience, they are biased in favor of your event. After attending your … [Read more…]

8 Pre-Conference Strategies To Engage Your Participants

  A lot of energy, time and passion is put into planning a conference. Many focus on all the onsite logistics running smoothly. Seeing Conferences In A Ecosystem Of Customer Touchpoints Conference participants focus on their experience. Their emotions range from the pre-conference anticipation and hype to the post-conference blues and exhaustion. And often the … [Read more…]