Make Your Conference Irresistible! March 2, 2011 by Dave Lutz This post is by Dave Lutz. One of the sessions that I looked forward to the most at Event Camp Chicago 2011 was from Liz Strauss. Liz is a deep thinker. And she did not disappoint! I had to go back and watch the recording to get my head around how to best apply her … [Read more…] Filed Under: Attendance Marketing Tagged With: , conferences, event marketing, irresistible attraction
9 Ways To Create Irresistible Attraction December 30, 2010 by Jeff Hurt Gravitation cannot be held responsible for people falling in love. ~ Albert Einstein Gravitational attraction can draw others to you like a magnetic force. Irresistible Gravitational Attraction Attraction. Advertisers sell it. Companies market it. Media flaunts it. We all want it. We try to get it. We all have difficulty creating and maintaining it. Let’s … [Read more…] Filed Under: Attendance Marketing Tagged With: , association, association trends, gravitational attraction, irresistible attraction
Unleash Your Conference Participants To Become WOM Influencers October 22, 2010 by Jeff Hurt Here is the slide deck from my recent presentation for Daxko Webinar Series on association and conference influencers. Enjoy! Unleash Your Conference Participants To Become WOM Influencers View more presentations from Jeff Hurt. Additional statistics and facts mentioned during webinar. United Breaks Guitars video received 25,000 views in the first 24 hours it was uploaded in … [Read more…] Filed Under: Attendance Marketing Tagged With: , conferences, engagement, event marketing, influence, influencers, Social Media, social networking, WOM
Identifying Influencers: Harnessing The Power Of Individuals October 14, 2010 by Jeff Hurt Armed with creativity, passion, $150, friends and YouTube, Dave Carroll created more than nine million impressions. You’ve probably heard of Carroll. He wrote and created the music video “United Breaks Guitars” about United’s baggage handlers smashing the base of his $3,500 Taylor guitar. United refused to pay $1,200 to repair his guitar because of an … [Read more…] Filed Under: Attendance Marketing Tagged With: , engagement, event marketing, influencers, Social Media, social networking, WOM
Why Your Event Marketing Strategy Needs To Include WOM And Individuals September 22, 2010 by Jeff Hurt Traditional marketing broadcasts messages to the masses via print, radio and TV. Broadcast marketing is also considered interruption marketing. Commercials interrupt TV or radio shows. Ads interrupt articles. Spam interrupts our daily work flow. Online popup ads interrupt or web experience. Marketers count the number of impressions (interruptions?) that people see or hear and identify reach and effectiveness. The … [Read more…] Filed Under: Attendance Marketing Tagged With: , conferences, engagement, Social Media
A Twitter Conference Primer: Part 2 – Marketing And Engagement September 17, 2010 by Jeff Hurt You’ve decided to jump into the world of social technologies and use Twitter for your event. You’ve done the first six steps to prepare to use Twitter for your event. 1. Ensure wireless Internet connections onsite. 2. Create a hashtag for your event. 3. Register your event hashtag. 4. Market and promote your hashtag. 5. … [Read more…] Filed Under: Attendance Marketing Tagged With: , backchannel, conferences, engagement, Social Media, twitter, Twitter for events, Web 2.
Hosted Buyer Programs: Industry Silver Bullets Or Resurgence Of Timeshare Like Scams September 7, 2010 by Jeff Hurt You sit down to dinner with your family. Within moments of your first bite, the phone rings. All eyes land on you. Will you answer it or screen the call? You decide to answer the phone and are greeted by a cheerful voice shouting, “Congratulations, you’ve just won a free all-expenses paid trip for three … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , exhibitor, hosted buyer program, tradeshow
When Conference And Tradeshow Websites Fail August 24, 2010 by Dave Lutz This post is written by Dave Lutz and was influenced by his recent experience preparing for conferences including ASAE’s 2010 Annual Meeting in Los Angeles, CA. Conference and show Websites need better user experience. “More cowbell” wouldn’t hurt either! In my consulting biz, I look at a lot of major conference and trade show Web … [Read more…] Filed Under: Attendance Marketing, Event Technology Tagged With: , association, conference website, conferences, exhibitor, tradeshow
Attracting & Engaging Peeps To Your Tradeshow August 3, 2010 by Jeff Hurt It’s more than coincidence, luck, serendipity or synchronicity. It’s your deliberate actions that will attract and engage stakeholders to your next tradeshow. So are you deliberately doing all you can to attract and engage more stakeholders – attendees, exhibitors and sponsors? What specifically should you do to attract, convert and transform more stakeholders for your … [Read more…] Filed Under: Attendance Marketing Tagged With: , tradeshow, tradeshow best practices
Using Targeted Testimonials To Build Conference Attendance And Increase Exhibitors, Sponsors June 25, 2010 by Dave Lutz The most powerful sales and marketing tool that builds attendance or helps new exhibitors and sponsors sign on the dotted line is a targeted testimonial. Author and speaker Jeff Gitomer said it best: “When you say it about yourself, it’s bragging. When somebody else says it about you, it’s proof!” Most organizations use testimonials as … [Read more…] Filed Under: Attendance Marketing Tagged With: , case studies, event marketing, using testimonials
