You Must Recruit The Powerhouse Of Your Attendees’ Brains For Real Engagement

braincomputerinterface by ARS Electronica

Have you ever had a slap-your-forehead-duh-moment? Without realizing it, you have literally tapped, one of the most important regions of your brain: the prefrontal cortex (PFC). It’s the area directly behind your forehead. The PFC is a powerhouse region of your brain. It controls whether your attendees are engaged at your event. You need to know how to kick-start the PFC if you want your attendees to pay attention and be involved. And how to avoid shutting down your attendees’ PFC. The … [Read more...]

Confusion And Brain Strain Are Freakish Factors Required To Learn


Whenever possible the brain operates on autopilot. That’s why for example you can fold laundry while having a conversation. Your brain goes on autopilot to fold clothes so you can focus your thinking on the conversation. When you do something over and over again, your brain picks up the pattern and reverts to autopilot. This impacts the traditional conference lecture. We’ve been to so many lectures that the brain coasts on cruise control. The Challenge With Most Conference … [Read more...]

Boost Your Strategic Thinking While Improving Your Memory Of Minutia

Rocketweb by DeanOakley

How strategic is your thinking? Do you crave information? Do you believe that more is actually better? Do you desire data, data and more data? If you hunger after more and better ideas at all cost, your info-craving habits actually zap your brain’s energy. The persistent pace of focusing on details makes it more difficult for your brain to decipher and understand the big picture. Details Or Big Ideas According to cognitive neuroscience expert and author Dr. Sandra Bond Chapman, when you … [Read more...]

Increase Your Conference Attendee Engagement By Increasing Relevance

So engaged by timoni west

“How can I increase engagement at my conference?” It’s a question I hear a lot. “How can I help my attendees increase their engagement?” What’s my answer? Increase the relevance. Increase the relevance of the content. Increase the relevance of the learning experience. Oh and by the way, what type of engagement are you talking about? The Camouflaged Faux Engaged Attendee As meeting professionals, we struggle with defining attendee engagement. Too often we think that when … [Read more...]

Snack Bite-Size Learning Rules The Roost At Conferences

Blogger Karla Gutierrez gives five reasons why bite-size learning works at Shift's eLearning blog. Here's one key point all conference organizers and speakers should know and implement: Chunk Content In 10 Min Sections Bite-size learning as well as bite-size instruction improves an attendee's psychological engagement. It prevents cognitive overload and mental burnout. It also encourages us to process information and consider its application. It is impossible for us to focus on any one … [Read more...]

How To Choose Education Content That Leads to a Treasure of Learners

2014.02.11_Treasure Chest

Pirates are treasure hunters that don’t always play by the rules. As an association education professional, you too can buck tradition by searching for hidden treasures of content and delivering them to your members. The Pirate Spirit Many of us have negative images of pirates as shipmates that pillage and rob other vessels. Some of us think of the children’s version of Captain Hook in Peter Pan or of Johnny Depp’s drunken, flamboyant Jack Sparrow in Pirates of the Caribbean. Curating … [Read more...]

Six Tips To Create The Conference Introvert Advantage

2014.02.03_Fwd How Not To Manage An Introvert  - Những Điều Không Nên Làm Khi Quản Lý Nhân Viê n Có Tính Cách Hướng Nội

Are you an introvert or an extrovert? If you’re an introvert, you’re trendy right now. There is a lot of media buzz about introversion and their inner strengths in a primarily extrovert world. One In Four... At least one in four people tends to listen more than they speak, often feels alone in large groups, and requires a lot of private time to restore their energy. They are introverts says author, researcher, educator and psychotherapist Dr. Marti Olsen Laney. According to Susan Cain, … [Read more...]

The Art Of Changing The Attendees’ Brain: Conference Style


Usually our view of conference education is an expert at the front of the room doling out their knowledge through witty repartee. The speaker stands on a stage, behind a podium, towering above the audience as if dispensing expertise from on high. Conference organizers and speakers view the audience as those that need the expert’s help. The experts then hand their assistance down to the attendees through their spoken word. This has been the model for years. It’s the way we were taught in … [Read more...]