Five Fears That Keep You From Accomplishing Amazingly Awesome Stuff


If you’re an association executive or conference organizer, you know where you stand within your organization. Deep down, you desire to be and do more. No, your drive is not greed in disguise. Nor is your drive selfish in nature. It’s actually a noble drive as you want to make a difference. Your drive is rooted in the desire to do something significant, help others and be a positive influence on others. The Fear Factor Too many leaders step back from real triumphs. We become frustrated … [Read more...]

These Conference Presentation Myths Cramp The Attendee Experience


Most conference organizers see attendees as consumers of the conference’s information. Little thought is given to seeing attendees as active participants in their own learning and experience. 8 Myths That Restrict The Attendee Experience Here are eight conference presentation myths that you should avoid. Myth 1: The lecture or panel best serves all conference attendees. Reality: The lecture and panel are homogenized conference presentations that cause our brains to check out. The … [Read more...]

Increase Conference Attendee Engagement, Intimacy And Participation At Your Next Event

2013.10.10_participation is the new consumption

Have you ever attended a conference by yourself and you didn’t know anyone there? If you have, you’ve experienced a range of emotions from anticipation to anxiousness to concern. If no one acknowledges or welcomes you when you first step onsite, you may feel like an outsider. Conferences can be some of the loneliest places in the world. Tips To Encourage Connections, Intimacy And Participation As conference organizers, it is our job to find ways to encourage participation and foster … [Read more...]

Reinventing, Reimagining And Rethinking Traditional Conferences

Activism, advocacy, associations, boardrooms, battlefields, churches, education, faith groups, governments, media, nonprofits, philanthropy, retail, technology and work are all being reinvented. We are rethinking and reimagining all of our traditional institutions. This includes the meetings industry's traditional conference. Our conferences are being reinvented by people who don't follow the accepted practices and unspoken rules. They are moving meetings' cheese! Why The Reinvention? Very … [Read more...]

Guaranteed To Disrupt Your Conference: The Generational Divide

Baby Boomers used to say "Don't trust anyone under 30!" Today, the under 30s generation says, "Don't trust anyone over 30!" If your conference is not prepared for the astonishing change in new attitudes and behaviors of the under 30s crowd, you are going to be left behind at the altar crying for more Baby Boomers to court you. And as we all know, many of those Baby Boomers won't return to your conference as they retire and leave their industry. So you're left with shrinking attendance and … [Read more...]

Are You Attracting Your Best Attendees Or Are You Repelling Them?


Why are conference organizers doing so many things that repel their best customers? Instead of bombarding paying attendees with marketing messages, how about just making good on your promise to deliver education and networking opportunities? Missed Opportunities To Grow Attendee Loyalty This summer, I attended three large conferences – one in our industry and two outside. All three were premium conferences, yet all three missed out on opportunities to grow attendee loyalty. Here are … [Read more...]

Will Nonprofit Trade Associations Embrace Open Educational Resources [OER]?

Openness in education is an emergent practice among many organizations and institutions. Open educational resources (OER) affect the practices of instruction, learning, presenting and teaching. Will nonprofit trade associations embrace OER or will they continue to keep educational resources behind a member wall or for purchase only? Defining OER OER are educational materials such as articles, assessments, content, course materials, instructional materials, research, simulations and textbooks … [Read more...]

Three Reasons Not To Start An Association Certification Program

2012.09.28_stay out

"All organizations can develop certification. But not all should!" ~ Mickie Rops, CAE, Credentialing Expert Some organizations think creating a certification program is the sure way to solve some of its problems. Sometime it is a valid way to solve industry-related challenges. Sometimes, it is like using a screwdriver to hammer nails. It just doesn't fit the problem. Identifying Certification Goals Rops advocates that before starting a credentialing program, an organization needs to … [Read more...]