Learner- And User-Design Key To Next-Gen Audiences January 12, 2018 by Dave Lutz Wikipedia defines design as the creation of a plan or convention for the construction of an object, system or measurable human interaction (as in architectural blueprints, engineering drawings, business processes, circuit diagrams, and sewing patterns). So, when you read the word design, what pops into your mind? Artists? Fashion Designers? City planning? Interior design? Graphic … [Read more…] Filed Under: Event Planning Tagged With: , attracting millennials, conference designer, generations, learning design, learning experience design, LXD, Millennial, next audiences, next gen, next-generation conferences, purpose and passion, user experience design, UXD
En Route For Next-Gen Conference Audiences January 10, 2018 by Dave Lutz Will Millennials be joiners and conveners? Who are some of your next audiences to attract? Will your organization accumulate comparable lifetime customer value from next-generation members as it did from loyal Boomers? This is the first of two posts that are intended to be a helpful resource for conference organizers as they develop their attendee … [Read more…] Filed Under: Experience Design Tagged With: , attracting millennials, generations, Millennial, next audiences, next gen, next-generation conferences
Four Ways To Attract NextGen Conference Participants May 21, 2015 by Dave Lutz Attracting the next generation of participants is an urgent priority for most professional conference organizers. Too often we think that means injecting conference botox to give our event a more youthful, trendy hip vibe. Yet it is much more than giving our conference a face-lift. The Conference Demographic Bell Curve Recently, I was involved in … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , attracting millennials, conference best practices, conferences, generations, Millennial, next-generation conferences
Strategies To Create Conferences That Angry Millennials Love To Attend March 27, 2014 by Jeff Hurt Millennials are angry, vocal and hungry for social change says Nancy Lublin, CEO of dosomething.org and Umair Haque, director of Havas Media Labs in a September 2013 Fast Company article You need to adapt your conference or die! (Paraphrasing these two thought leaders). “You have to [change] if you want to stay in business. You’re … [Read more…] Filed Under: Event Planning Tagged With: , attracting millennials, conference best practices, conferences, generations, Millennial, next-generation conferences
Follow These Tips To Engage Millennials In Your Conference Experience September 17, 2013 by Jeff Hurt Millennials are eager to connect, participate and give says the 2013 Millennial Impact Report by Achieve. Since 2009, the report has focused on Millennial behaviors that would interest many nonprofits and conference organizers including trends in communication, service and giving. The report illustrates that the next generation is passionate about people not hierarchies, institutions, organizations … [Read more…] Filed Under: Experience Design Tagged With: , attracting millennials, conference best practices, conferences, generations, GenX, GenY, Millennial
Today’s Youth Are On A Quest For Authenticity And Community April 20, 2012 by Jeff Hurt Imagine the following conversation. Eeeeghads! Our organization will fade away in 10-15 years if we don’t start reaching a younger generation. Our membership is mostly Baby Boomers. Most will retire in 15 years. We’re not sure if they will retain membership with us or not. We’ve got to attract more GenX and Millennials. What do … [Read more…] Filed Under: Attendance Marketing Tagged With: , association future, association issues and challenges, association membership, attracting millennials, generations, GenX, GenY, Millennial
Seven Tips To Make Your Conference Millennial–Friendly June 21, 2010 by Dave Lutz This article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s June edition of Convene. Many associations are trying to find a way to reach a generation that’s eager to be entertained and informed, yet resistant to the familiar, in-your-face, 20th-century approach. The target is … [Read more…] Filed Under: Event Planning Tagged With: , association, attracting millennials, GenY, Social Media
Want To Attract More Millennials To Your Next Tradeshow? Try These Tips June 18, 2010 by Dave Lutz Exactly who are Millennials? Well, the answer depends on who you ask. Defined as much by mindset as by birth, Millennials are those molded by cultural norms, demographics, the economy, parenting styles and more importantly, the Internet. These 18-29 year olds have begun to forge their generational traits as change-embracers, confident, liberal, self-expressive and upbeat. … [Read more…] Filed Under: Attendance Marketing Tagged With: , attracting millennials, meeting planner, tradeshow, TSNN
