Tag: big insights


Using Human Sciences To Navigate Your Conference’s Future Through The Fog

Our linear and rational conference business models are our default thinking. Unfortunately, those traditional models cause us to navigate in a fog when the conference challenge is less straightforward. There are better ways to understand how to grow your conference than what you’ve done in the past. As conference professionals, we are inclined to continue … [Read more…]

An Anthropologist Walks Into A Conference

As your conference grows, it faces increased complexity. According to a recent IBM study of 1,600+ CEOs, the biggest challenge their companies face is the complexity gap. Eight out of ten of those CEOs expect their business environment to grow in complexity but less than half are prepared to face that change. Your conference’s growth … [Read more…]