You Must Recruit The Powerhouse Of Your Attendees’ Brains For Real Engagement

braincomputerinterface by ARS Electronica

Have you ever had a slap-your-forehead-duh-moment? Without realizing it, you have literally tapped, one of the most important regions of your brain: the prefrontal cortex (PFC). It’s the area directly behind your forehead. The PFC is a powerhouse region of your brain. It controls whether your attendees are engaged at your event. You need to know how to kick-start the PFC if you want your attendees to pay attention and be involved. And how to avoid shutting down your attendees’ PFC. The … [Read more...]

Three Levels Required To Build And Support Brain-Friendly Conferences And Events

Step by Emily Orpin

You can transform your conference or event into one of the best in world by using brain-friendly strategies. And you can help your event participants transform their personal and professional lives by applying the current science to your event. Three Levels Of Change Require Putting the neuroscience to work for your conference or event requires a three step process. 1. Start With Yourself First, building and supporting a brain-friendly conference or event must start with you. Whether … [Read more...]

All Brains Use These Four Things To Survive Conference Experiences

I Will Survive by Pollobarba

We are born with the capacity for fear and pleasure. Unfortunately, we are not born with the knowledge of what to fear. Or what gives pleasure. We learn those things. Our Brain’s Four Wants At A Conference Our brains survive most conference experiences. Regardless how good or how bad they are. It is rare to hear of someone dying from a bad conference experience. Although many of us have zombie-like near brain-death experiences because some of them are so boring. Author James E. Zull … [Read more...]

Your Brain Wants To Avoid Thinking In Conference Settings

Thinking by Vassilis Galopoulos

Your brain is built to survive! It’s in the biology and chemistry of your brain to survive at all costs. Survival and protection are at the top of the list when it comes to brain activity. It even outranks thinking in priority. Survival Trumps Thinking Your brain will avoid thinking in order to conserve energy for its survival instinct. That’s often why we don’t want to think in conference settings. And it’s why we don’t want to work in education opportunities. Remember, thinking … [Read more...]

Your Conference Planning Really Is Brain Surgery

Binford 2000 Brain Surgery by nerdmeister

You’ve heard the saying, “Come on, this is not brain surgery.” It means that something is really simple to do. We use it to encourage people to stop whining and do the obvious. Planning the right conference programming for the right target audience is profoundly simple. If you have a vision and focus. And it can lead to major attendee brain changes, almost like brain surgery. Why The Right Programming Leads To Brain Surgery…Sort Of When a conference’s programming actually clicks with an … [Read more...]

Conference Education Value Soars With Walk & Talk Discussions

Kids help phone walk Calgary 2014 by Thank you, on Flickr

Many conference organizers are being asked to step up their content delivery game. One-way "Sage on the Stage" presentations to audiences held hostage for an hour or more won't cut it in today's conference environment. "A body at rest, stays at rest." A Brain At Rest, Stays At Rest Same thing goes for a brain at rest. If you're not familiar with Dr. John Medina's Brain Rules, that's a good place to start learning more about brain science and its impact on education and engagement at … [Read more...]

Escape Your Conference Comfort Zone To Become Happier And Smarter


Conference organizers, whatever scares you when planning your event, plan to do it now! That’s right, run to your fear and escape your conference comfort zone! Why? Busting out of your conference comfort zone leads to a longer, happier, smarter life with increased confidence, gratification and satisfaction, to paraphrase author Ken Budd. Boredom Kills Too much monotony in your conference planning strategy can actually decrease your life expectancy. That’s right! Doing the same thing, … [Read more...]

Too Many Meeting Professionals Are Bored With Work


Are you part of the 87% of workers that are bored at work? According to Gallup, the bulk of employees, 63% are not engaged at work. They lack motivation and are less likely to invest initiative in organizational goals or outcomes. 24% are actively disengaged. They are unhappy and unproductive at work. And their negative attitudes are contagious as they spread to their co workers. Avoid Automatic Pilot A brain that is in automation is a bored, unengaged brain! Meeting professionals … [Read more...]