Steal And Adapt These Double Gulp-Worthy Ideas For Your Next Conference

Steal Like An Artist by Austin Kleon

Most conference organizers and event professionals are always looking for the next great idea. I’ve recently come across several set-off-the-fireworks awesome event ideas. Consider borrowing them. And if you do steal them, make sure that you understand the principles underneath the issues they address. As well as how to adapt them to your context. Or you’ll fail at implementation! So go ahead and be a creative kleptomaniac as you adopt and adapt these gulp-worthy ideas. The Coffee … [Read more...]

Boost Your Strategic Thinking While Improving Your Memory Of Minutia

Rocketweb by DeanOakley

How strategic is your thinking? Do you crave information? Do you believe that more is actually better? Do you desire data, data and more data? If you hunger after more and better ideas at all cost, your info-craving habits actually zap your brain’s energy. The persistent pace of focusing on details makes it more difficult for your brain to decipher and understand the big picture. Details Or Big Ideas According to cognitive neuroscience expert and author Dr. Sandra Bond Chapman, when you … [Read more...]

Lessons From Bruno Mars on Audience Engagement

2014.08.20_Hands in the air - in concert CC by Martin Fisch, on Flickr

What can Bruno Mars teach us about audience engagement for our ballroom experiences? Plenty. Earlier this week, I witnessed 7,000 participants (from Linksters to Boomers) stand, clap, sing and dance for 75 minutes at his sold-out Denver Moonshine Jungle concert. If you saw his performance at the 2014 Super Bowl halftime, you already know the enormous talent that’s packed into this five-foot tall young man. The dude is a triple threat! Emotional Journeys Improve the Experience  Bruno … [Read more...]

Why You Need to Adopt a Sharing Economy to Keep your Conference Relevant

2014_Sharing by ryancr, on Flickr

It’s smart. It’s social. It’s green. It’s a movement towards a sharing economy. And the direction your next-gen attendee is headed. Collaborative consumption is about shared access to products and services. Sharing goods and services is considered smart, social, green, and aligns with the values of your next-generation conference participants. Time magazine has identified it as one of the “10 Ideas that will change the world.” The sharing movement is having — and will continue to … [Read more...]

All Brains Use These Four Things To Survive Conference Experiences

I Will Survive by Pollobarba

We are born with the capacity for fear and pleasure. Unfortunately, we are not born with the knowledge of what to fear. Or what gives pleasure. We learn those things. Our Brain’s Four Wants At A Conference Our brains survive most conference experiences. Regardless how good or how bad they are. It is rare to hear of someone dying from a bad conference experience. Although many of us have zombie-like near brain-death experiences because some of them are so boring. Author James E. Zull … [Read more...]

Your Brain Wants To Avoid Thinking In Conference Settings

Thinking by Vassilis Galopoulos

Your brain is built to survive! It’s in the biology and chemistry of your brain to survive at all costs. Survival and protection are at the top of the list when it comes to brain activity. It even outranks thinking in priority. Survival Trumps Thinking Your brain will avoid thinking in order to conserve energy for its survival instinct. That’s often why we don’t want to think in conference settings. And it’s why we don’t want to work in education opportunities. Remember, thinking … [Read more...]

Five Fears That Keep You From Accomplishing Amazingly Awesome Stuff


If you’re an association executive or conference organizer, you know where you stand within your organization. Deep down, you desire to be and do more. No, your drive is not greed in disguise. Nor is your drive selfish in nature. It’s actually a noble drive as you want to make a difference. Your drive is rooted in the desire to do something significant, help others and be a positive influence on others. The Fear Factor Too many leaders step back from real triumphs. We become frustrated … [Read more...]

Secret Shoppers Spot Conference Experiences You’ll Likely Miss

TheSecret by Cedward Brice

Secret shopping conferences and trade shows is something we do regularly. We don't call it secret shopping. At the end of the day, it's an apt description, as we're immersing ourselves in the attendee (buyer's) experience. We're evaluating every component through the attendee's lens to assess what's working, what needs to be tweaked, and what needs to be 86'ed. One week, we'll be at a medical conference, surrounded by doctors as we watch live stream of surgery being performed halfway across … [Read more...]