Your Brain Wants To Avoid Thinking In Conference Settings

Thinking by Vassilis Galopoulos

Your brain is built to survive! It’s in the biology and chemistry of your brain to survive at all costs. Survival and protection are at the top of the list when it comes to brain activity. It even outranks thinking in priority. Survival Trumps Thinking Your brain will avoid thinking in order to conserve energy for its survival instinct. That’s often why we don’t want to think in conference settings. And it’s why we don’t want to work in education opportunities. Remember, thinking … [Read more...]

Five Fears That Keep You From Accomplishing Amazingly Awesome Stuff

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If you’re an association executive or conference organizer, you know where you stand within your organization. Deep down, you desire to be and do more. No, your drive is not greed in disguise. Nor is your drive selfish in nature. It’s actually a noble drive as you want to make a difference. Your drive is rooted in the desire to do something significant, help others and be a positive influence on others. The Fear Factor Too many leaders step back from real triumphs. We become frustrated … [Read more...]

Avoiding Personal Agendas and Pay-to-Play In The Speaker Review Process

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We’ve seen it happen in almost every organization where we assessed their speaker review process. Someone on the conference committee blackballs a great presentation or speaker. Or someone approves a presentation proposal and speaker that has had poor scores in the past. Why does this happen? Conference committee members put personal agendas and friendships above what is in the best interest of the paying attendee. The Primary Focus When Reviewing Presentation Proposals Staff and … [Read more...]

Three Luxuries You Cannot Afford That Harm Your Conference Planning

Goldenbracelet by epSos de

When we were younger, many of us dreamed of changing the world. Nothing could get in the way of our dreams. We were out to make a difference. We wanted to change lives across the globe. Then we grew up. We began to think of our dreams as unrealistic or childish. We see our aspirations of changing the world as fantasy or impossible to achieve alone. We lost sight of making a difference. Three Reasons We Choose Not To Make A Difference If we look deep down inside, we’ll find some reasons … [Read more...]

Measuring What Matters To Your Conference

RoundMeasuringSpoonsbyTheen Moy

If the only conference numbers you care about are attendance, exhibitors, revenue and profits, you will never be able to understand why those numbers fluctuate. You’re only guessing and planning conference programming through a shot-gun approach if you don’t get serious about measurement. It’s time to stop relying on your gut. Or your volunteer conference planning committee. It’s time to measure what matters to improve your conference. Data Counting Versus Measurement You probably … [Read more...]

What You Are Doing Today Probably Will Not Drive Your Long Term Conference Growth

drivegrowth by Thomas Anderson

Most conference strategy is stuck! It’s stuck in strategic thinking based on ideas and frameworks designed for a different era. Our current conference growth strategy is out of context with today’s dramatic accelerated pace of change. We have taken for granted a set of growth strategy assumptions that served us in the past. But they have been overthrown by a new set of customer and market principles. The Purpose Of Old-School Strategy Most strategic plans and goals are based on one … [Read more...]

Conference Growth Is Connected To Unique Attendee Experiences

grow-by Caleb Roenigk

If you want to grow your conference, you need to annually create a unique conference experience. You also need to create an emotional bond with your registrants. We have to remember that our registrants are people too. And your conference experience should help them solve the issues that are keeping them up at night. Our paying customers buy conference registration with a trust that we will deliver what our marketing materials say we will. And, never, ever forget that they also want a fun, … [Read more...]

Changing Conference Metrics To Design For Attendee Loyalty

Data Path by r2hox

Quick, name any business that makes money from one-time customers only. Can you do it? What business model depends upon a one-time customer purchasing services or products from the company and never returning? You probably can’t think of a successful business model that works that way. Repeat Business Is Required For Success Imagine a restaurant that has six million potential customers within a 30-mile radius. The restaurant provides average food, average service in an average … [Read more...]