Tag: conferences


Seriously, Your Conference Marketing Is Not About You!

It’s not about you! Seriously, I really mean it; it’s not about you! There is not a more accurate line about marketing your conference than that! No One Cares About You It’s not about you. It’s not about your organization. It’s not about your speakers and your sponsors. It’s not about what unique partnerships you’ve … [Read more…]

When Speakers Truly Care: From Spouting Witty Repartee To Transforming Lives

Our conferences and association education programming depend upon speakers as experts sharing their knowledge with the crowd. Yet, the education research is loud and clear that people talking at an audience does not necessarily lead to attendees’ learning. Actually, there’s more likelihood that you’ll win a multi-million dollar Powerball lottery than telling leads to learning. … [Read more…]

Five Steps To Take Your Education Programming From Blah To Wickedly Smart

Curation: it’s more important than you think. And it’s extremely critical to the success of your education programming. When it comes to choosing education programming, curation involves deep excavation of the right content for the right audience at the right time for the right issue. Authentic Curation For Education Programming Curation is more than just … [Read more…]

How Much Faith Do Your Attendees Have In Your Conference?

Faith. When you read that word does your mind jump to religion? Mine does. Our American experience tells us that “faith-based” refers to an organization that promotes a specific religious belief. Yet, there is another type of faith we need for conference success. Faith In Your Conference Your success as a conference organizer is entirely … [Read more…]

7 Fundamental Ways To Drastically Improve Conference Breakouts

Concurrent sessions, often known as breakouts, are the meat and potatoes of conferences. They are also one of the most difficult areas for your continuous improvement efforts. In many associations, volunteers vet submissions, decide topics and select speakers for their annual meeting’s concurrent sessions. While well intentioned, volunteer committees rarely are equipped with a big-picture … [Read more…]

The Neuroscience of Networking: Why Networking Matters To Your Conference

Your brain is passionate about one thing. So much so that when it is not thinking about a problem or focused on something specific, it defaults to doing this one thing. Neuroscientist Dr. Matthew Lieberman says that our brains have a passion of their own. “We know this because our brains seem to devote all … [Read more…]

Using Gamification As A Crowdsource Channel To Improve The Conference Experience

Gamification is catching more attention in conference and expo circles. Typically, conference organizers will create a game within the context of an event to increase attendee exposure to a product or service. Gamification is often used to shine a light on sponsors and exhibitors. Things like “Visit these exhibitors and get your passport stamped for a … [Read more…]

Conference Education List Sessions Are Deliciously Temptatious

“37 Mobile Apps In Less Than 60 Minutes!” Tina Brown’s “12 Tips For Engaging Events.” “15 Industry Trends You Need To Know.” Lists! We love them! We are drawn to them. We fancy them. The Lure Of The List Conference session titles that contain a numbered list have become ubiquitous ways to attract a crowd … [Read more…]

Delivery or Discovery? The Dueling Conference Competitors

Which is more important to your attendees’ conference experience? Delivery of information or discovery of content? There lies the tension for 21st Century Conferences offering education sessions. The Faulty Premise For Conference Delivery As A Priority In most conference experiences, an attendee’s role is to consume information and knowledge that is hypothetically scarce. A conference … [Read more…]

Stop Trying To Offer Conference Content To Everyone

As a conference organizer, you want everyone to become a registrant, right? Male, female, young, old and everyone in between. So you try to attract as many people as possible with your programming. And you try to reach as many people as possible with your marketing. You are willing to take money from anyone willing … [Read more…]