Changes In The Information Cycle Are Driving Conference Education Reform

Information-cycle by d'n'c'

Conferences (and associations) used to be the go-to source for information and content about a profession or industry. Today, the tools of content creation and distribution actually rest in the hands of individuals. Anyone can create and share content. While not everyone wants to be a content creator, everyone has an interest in organizing and packing information in their own, unique way. We Relate Differently To Information Today Today, we relate to information differently. We can receive … [Read more...]

The Function Of Content Changes In Revolutionary Conferences

2013.10.18_Genetics Exhibit, San Jose Tech

Conference organizers strong commitment to content actually blocks the path to more attendee-focused and learner-centric conference experiences. This focus on content as the core of the conference creates a barrier that obstructs presenters. Most speakers freely acknowledge that the need to cover content strongly influences, and often dictates, their presentation decisions. Our allegiance to content has been dominated by one assumption: more is better. It is time to challenge that … [Read more...]

Is Your Conference Guilty Of Content Bulimia?

Is your conference guilty of creating content bulimia for its stakeholders? You attendees binge and purge information at great speeds as your presenters race to cover content. They enter a room and receive a shovel load of content pushed at them at warp speeds. They think they are consuming as much as possible. As soon as they leave the room, they quickly purge it because the brain sets to default and dumps the information because no learning occurred. Research has documented thousands of … [Read more...]

Is Your Conference Churning Out Junk Information?

Junk Food by Marc Ben Fatma, on Flickr

We live in world where overconsumption is the norm. We over consume things to keep up with the Jones and Smiths. We over consume food at all you can eat smorgasbord buffets and 24 hour drive thrus. We over consume information from a variety of sources. Today, we have factory farms that churn out junk food. We have factory farms that churn out junk gadgets and stuff. We have content farms that churn out junk information. We have conference committee content farms and call for speaker … [Read more...]

Zombie Conferences Create Dead Leaders Walking

Is your annual meeting nothing more than a zombie conference? Zombie conferences provide schedules packed full of informative presentations and sessions that try to consume your brain. Presenters rapidly shovel content at attendees. Their goal is to cram as much information as possible into a person's mind. They stuff more information into their presentation aiming to cover as much content as possible so that attendees feel like they got your money's worth. Here's the problem. Zombie … [Read more...]

Content Marketing Strategies Light The Way For Weary Travelers

2013.02.04_folge mir

Traditional marketing methods such as broadcast emails, magazine, radio and TV ads, and web banners are fast losing their appeal. They are expensive as compared to other methods. And we ignore those ads, fast forward past TV ads on our DVRs, buy advertising free radio, use sophisticated spam filters and caller ID, and delete most broadcast emails. We walk through exhibit halls and rarely remember escalator ads, wall ads and other forms of screaming logos. In fact, research shows that most … [Read more...]

Events As The New Black In Content Marketing

Using Events As Content Marketing View more presentations from Jeff Hurt Here is the slide deck from my recent presentation at Event Solutions' Idea Factory 2012 in Las Vegas. Possible Event Content Marketing Business Goals What type of goals might your clients have when considering a face to face event as a content marketing strategy? Brand Awareness Customer Acquisition Lead Generation Customer Retention/Loyalty Thought Leadership Engagement Sales Lead Management/Nurturing 5 Keys … [Read more...]

Your Conference Content Is Cheap!

Our conferences need less information and more meaning! Information is cheap and easy to find. Meaning is difficult to acquire! Finding Answers Is Easy Google created a program to crawl the entire Internet, collect data and index all the answers. They got us to ask questions. Then they created a map that connected those questions and the data they indexed. Now finding answers and information is easy. The arduous part is making meaning of those answers. Information Is Cheap Conferences that … [Read more...]