Your Conference Needs A Customer Vision Statement July 17, 2014 by Jeff Hurt What is your vision for your conference customer? In case you are confused by the term conference customer, I mean your paying attendee or registrant. What is your vision for your conference customer, the paying attendee? How do you hope to help your paying attendee to grow, evolve or transform? What traits and characteristics do … [Read more…] Filed Under: Event Planning Tagged With: , Attendee Acquisition, attendee growth, attracting attendees, conference audiences, conference best practices, customers, Innovation
Designing Conference Customers, Not Just Traditional Conferences July 16, 2014 by Jeff Hurt We are thinking about conference innovation from the wrong perspective. We usually think about conference innovation as something we create for our paying attendees. Or we think about innovation as something we design with attendees through crowdsourcing. We need to make a critical leap. Conference innovation is a way to design attendees! Innovation should be … [Read more…] Filed Under: Event Planning Tagged With: , Attendee Acquisition, attendee growth, attracting attendees, conference audiences, conference best practices, customers, Innovation
Seven Customer Retention Strategies January 17, 2013 by Jeff Hurt Customer Retention Strategies from Jeff Hurt On average, U.S. corporations lose 50% of their customers every five years says business researcher Frederick Reichheld. An average company has a defection rate of 10%-30% of their customers each year, he says. Raising your customer retention by 5% can increase the lifetime value of your average customer by … [Read more…] Filed Under: Event Planning Tagged With: , customer retention, customers, membership, membership retention, return on customer
