A Cautionary Word From Research About Personalization August 3, 2017 by Jeff Hurt Personalization—it seems to be the 2017 buzzword for nonprofit associations and conferences. Everyone seems to be talking about it like here and here. Yet, personalization is more than technology. It means more than our past purchases or posts in social media. We have likes, dislikes, preferences, strengths, weakness, emotions, experiences and knowledge that do not … [Read more…] Filed Under: Event Planning Tagged With: , adult education, behaviorial data, conference education, conference personalization, configuation, deep learning, mass personalization, personalization, personalized learning, technology
What Type Of Learning Experiences—Shallow, Advancement Or Deep–Are You Serving Customers? July 28, 2017 by Jeff Hurt The world has drastically changed in the past several decades. But most conference experiences have changed very little, if at all. They compete with the Internet to distribute content and deliver information. So what type of conference education are you serving your customers—shallow learning, advancement learning or deep learning? Do you even know the difference … [Read more…] Filed Under: Event Planning Tagged With: , advancement learning, authentic learning, conference education, conference learning experiences, deep learning, designing learning experiences, learning design, learning experiences, shallow learning, strategic learning, surface learning
Successful Conference Professionals Understand, Design And Offer Deep Learning Experiences To Attendees July 27, 2017 by Jeff Hurt Most conferences offer some type of learning opportunities for their participants. From informal peer networking to roundtable discussions to formal expert lectures and panel discussions. The education opportunities abound. Traditionally, the goal of conference education is to deliver as much information as possible as fast as possible to as many people as possible. Today, many … [Read more…] Filed Under: Experience Design Tagged With: , authentic learning, conference education, conference learning experiences, deep learning, designing learning experiences, learning design, learning experiences, shallow learning, surface learning
Are We Creating The Wrong Type Of Conference Experiences? June 28, 2017 by Jeff Hurt Everyone’s talking about the need to create customer experiences. (Yes, including us, the Velvet Chainsaw team.) It’s as if Joe Pine and Jim Gilmore’s Experience Economy is just now hitting its stride—for conferences at least. The word is out: we’ve got to create conference experiences, not just conferences that feel like a patchwork quilt of … [Read more…] Filed Under: Experience Design Tagged With: , 4Ds conference experience, conference experience, conference experience design, deep connections, deep learning, deep play, deep reflection, dopamine drip, limbic system, prefrontal cortex
We Must Stop Promoting Conference Fast-Track, Artificial, Butt-In-Seat, Surface Learning September 13, 2016 by Jeff Hurt How are your conference attendees learning? Yes, of course we should ask, “What are they learning?” More importantly, we need to ask, “How are they learning?” We’ve got to confront the ineffectiveness of our conference education approaches! We must begin to offer effective alternatives to the traditional “sit and get” lecture. If we want to … [Read more…] Filed Under: Conference Education Tagged With: , adult learning principles, conference education, deep learning, surface learning
Your Conference Needs To Focus On Providing 4D Experiences September 12, 2016 by Jeff Hurt Conferences need 4D experiences: deep learning, deep play, deep reflection and deep connections. You probably recall a time in your life when you viewed a 3D movie. You wore 3D glasses and the images looked like they popped out of the screen. Your conference needs more than the gimmick of 3D glasses. It needs authentic … [Read more…] Filed Under: Experience Design Tagged With: , 4Ds conference experience, adult learning principles, conference experience, deep connections, deep learning, deep play, deep reflection, networking, reflection
