Who Is Your Conference Really Attracting?

2013.02.11_magnetic fields

Attracting first-class, first-rate, quality attendees is one of the most complex and important keys to your conference’s business model. Too many conferences attempt to be all things to all people and end up with a watered-down offering. You need a process to help you identify your various attendee segments and who your target market is. Once you peel back the layers to see who is really attending your event, you may not like what you see. Attracting Low Quality Attendees Can Harm Your … [Read more...]