Tag: Education


Do’s and Don’ts: Six Tips to Help Justify Attendance at Your Event

As we progress through the event industry’s recovery to 2019 levels, conference organizers must have a laser focus on helping potential attendees make their business case for attending their events. The best path for helping them get approval to attend is to ensure that the majority of your education program is aligned to advance business … [Read more…]

[Webinar] INFLUENCE 2020, National Speakers Association Virtual Experience

Meet the brains behind the design of the highly successful National Speakers Association’s INFLUENCE 2020 Virtual in August. Discover how they created memorable experiences, facilitated networking and delivered inspiring general sessions. Understand the strategy behind transforming a 3-day event into an 8-week virtual experience that launched their new digital vault. Hear testimonials from first-hand attendees–experts … [Read more…]

Education Committee: More Advising and Curating, Less Slotting

Most meeting organizers invest a significant amount of time creating the educational programming for their annual conference. Models vary, but most include a 15- to 20-person conference committee (slotters) and army of reviewers (graders). Progressive organizers are shifting to a blended model, where conference committees act more like content curators and advisors and less like … [Read more…]

Your Conference Content Has Magnetic Pull

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. It’s a foreign concept to them. Most marketing and communications … [Read more…]

Ninja Moves for Improved Conference Session Marketing

Better session copy helps put butts in seats! As conference education trumps the exhibit hall experience at many association meetings, or creeps into your trade show experience to create a solutions-driven, holistic experience for your attendees, upping your game with session titles, descriptions, and learning objectives has become more important than ever. In 2013, we … [Read more…]

You Need To Move The Finish Line For Your Learning Participants

We are sending the wrong message with the majority of our organization’s learning opportunities. Our programs often end with a certificate of completion, CEU credit or some type of recognition. It implies that the learner is done. The learner has arrived. That learners have completed all that is required of them. The Real Work The … [Read more…]