Quantitative Or Qualitative Conference Measures. Which Matters Most? April 2, 2015 by Jeff Hurt Many conference organizers and their organizations tend to focus only on linear, incremental improvements. Most of those improvements are transactional in nature. Improving online registration, ecommerce, confirmations, lodging, CEU tracking, etc. Or they tend to copy what another conference is doing. Rarely do they explore the actual reasons behind number trends. Instead, they just twist … [Read more…] Filed Under: Business Model Tagged With: , conference best practices, conference design empathy, conference empathy, customer empathy, design empathy, empathy, empathy mapping, Qualitative measures, Quantitative measures, strategic empathy
Your Conference Is Unbalanced! April 1, 2015 by Jeff Hurt Your conference is out of balance. And most conference organizers don’t even know it. Sure as a conference organizer you know that creativity and innovation are important to your planning. You probably even realize that collaborating with others on the schedule and programming make for a better conference experience. However, as a conference organizer most … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conference design empathy, conference empathy, customer empathy, design empathy, empathy, empathy mapping, strategic empathy
Putting Design Empathy Into Conference Practice March 31, 2015 by Jeff Hurt Empathy is powerful! It plays a fundamental role in our connections, our networking, our learning, our problem solving, our innovation and our collaboration with others. According to research, when we are empathetic, we actually enhance our cognitive abilities. (Decety and Ickes, 2011). Putting ourselves into others shoes helps us improve our thinking. We improve our … [Read more…] Filed Under: Experience Design Tagged With: , conference best practices, conference design empathy, customer empathy, design empathy, empathy, empathy mapping, strategic empathy
Your Conference Needs To Adopt Design Empathy Practices March 25, 2015 by Jeff Hurt The group kept returning to this word. I thought we were finished discussing all of its nuances and implications. Then another small group would underscore its importance. It’s as if this word was a floating bobber in a lake constantly tossed around due to wind and waves. It wouldn’t disappear. Just when we thought no … [Read more…] Filed Under: Experience Design Tagged With: , conference best practices, conference design empathy, customer empathy, design empathy, empathy, empathy mapping, strategic empathy
Measuring What Matters To Your Conference July 11, 2014 by Jeff Hurt If the only conference numbers you care about are attendance, exhibitors, revenue and profits, you will never be able to understand why those numbers fluctuate. You’re only guessing and planning conference programming through a shot-gun approach if you don’t get serious about measurement. It’s time to stop relying on your gut. Or your volunteer conference … [Read more…] Filed Under: Business Model, Event Planning Tagged With: , Attendee Acquisition, conference best practices, conferences, empathy mapping, measurement, target market
Using Empathy Mapping To Create Conference Target Market Personas July 10, 2014 by Jeff Hurt We could all use a little more empathy…and a little less yelling! And your organization could definitely cultivate more empathetic team members who help plan and design your conference and education offerings. Why We Need More Empathy For Our Stakeholders Empathy is walking in another person’s shoes and understanding life through their eyes. It is … [Read more…] Filed Under: Event Planning, Experience Design Tagged With: , conference, conference best practices, customer, empathy mapping, Innovation, target market
