Your Conference Logo Needs Policing September 15, 2014 by Wendy Holliday Ok, you get it – Your Conference is a Brand. You’ve moved beyond the “annual meeting” into something more meaningful to your attendees. You’ve got your conference mission. You know how your conference will advance the profession and what’s in it for your participants. Now it is time to put your hard work into action. … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conference marketing, conference tips, event marketing, meeting planning best practices, visuals
The Extraordinary Social Media Event Marketing Guide Infographic January 17, 2014 by Jeff Hurt Having a social media plan for your next event is critical to your success. It shouldn’t be an afterthought or something only your attendees use. Here’s an infographic from Marketo that will help you create a Social Media Event Marketing Plan. It’s taken directly from Marketo’s free Definitive Guide to Event Marketing (in case you … [Read more…] Filed Under: Social Media Tagged With: , conference marketing, event marketing, social media for associations, social media for events
Stop Trying To Offer Conference Content To Everyone January 8, 2014 by Jeff Hurt As a conference organizer, you want everyone to become a registrant, right? Male, female, young, old and everyone in between. So you try to attract as many people as possible with your programming. And you try to reach as many people as possible with your marketing. You are willing to take money from anyone willing … [Read more…] Filed Under: Conference Education Tagged With: , adult education, Attendee Acquisition, conference education, conferences, event marketing, target market
Time To Reboot Your Conference And Event Marketing December 16, 2013 by Dave Lutz Is your event and conference marketing like this… We’d love for you to attend our open house. There will be 99 dishes, 15 colors of napkins, seating for 75, and two buffet tables. Five speakers will present 15 minutes each while you watch in amazement. I bet you can’t wait! If yes, it’s time to … [Read more…] Filed Under: Attendance Marketing Tagged With: , Attendee Acquisition, conference marketing, event marketing, target market
Creating An Effective Event Website [Infographic] December 6, 2013 by Jeff Hurt What are the most important and critical components of an event website? Julius Solaris of the Event Manager Blog highlights the important elements of a modern event website in the following infographic. Full image and description here-> Event Technology Infographic Courtesy of Event Manager Blog Filed Under: Event Planning Tagged With: , conference website, event marketing, event website
Engaging Conference Attendees At Hello Results In Big Rewards November 22, 2013 by Dave Lutz Are you looking for ways to improve your conference attendee loyalty? If yes, and I’m sure you are, here’s an effective strategy: Integrate a deliberate on-boarding effort for new attendees into your attendance-marketing plan. Master this and you’ll receive big rewards! First Time Attendee Trend Our industry is experiencing an interesting trend with the increase … [Read more…] Filed Under: Conference Networking, Experience Design Tagged With: , attendee loyalty, conference marketing, connexity, event marketing, networking
A Behind The Scenes Look At Small Business Events [Infographic] April 12, 2013 by Jeff Hurt Filed Under: Event Planning Tagged With: , event marketing, Social Media
Is Your Conference Marketing So Last Year? October 11, 2012 by Dave Lutz Every year you have to figure out how to fill the chairs at your annual event. It’s Déjà vu all over again. The minute the conference is finished, you have to start again, figuring out new ways to get your audience to return the following year. It’s a never-ending cycle where you’re in constant search … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conference marketing, conferences, event marketing, marketing
Your Conference Is Like One Of These Types Of Restaurants September 20, 2012 by Jeff Hurt Some of my friends call me a foodie. I prefer the term connoisseur as it sounds more sophisticated. There’s no doubt about it. I am devoted to the enjoyment of good food. Three Types Of Restaurants One of the things I’ve learned in my scouring for good and unusual foods is that there are three … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conference marketing, conferences, event marketing, marketing, meeting planning best practices, meeting professionals
CEUs Are The Fool’s Gold Of Conference Marketing September 17, 2012 by Dave Lutz Continuing Education Units (CEUs) are nothing more than fool’s gold. Yes, that’s right. It’s just like Pyrite with a metallic yellow hue luster that attracts us. We think it’s gold…but it’s not! CEUs or continuing education credits are often mistaken for the primary reason why attendees go to conferences. While important, they are no longer … [Read more…] Filed Under: Attendance Marketing, Business Model, Conference Education Tagged With: , conference marketing, conferences, event marketing, marketing
