Exhibitor Priority Points System that Rewards Loyalty September 29, 2016 by Dave Lutz Your Points System Should Influence Current Spend Decisions Like any storefront business, exhibitor booth selection is heavily influence by three factors: location, location, location. Most trade-show organizers use a priority-points system to help determine the order of booth-space selection for next year’s expo and their system has been in place for quite a while. Over … [Read more…] Filed Under: Business Model, Sponsorship & Exhibits Tagged With: , exhibit sales, Exhibitor marketing, exhibitors, loyalty, sponsor acquisition
Too Many Exhibitor Pre-Show Emails Are Spammy And Hazardous April 24, 2014 by Donna Kastner I attended a great trade show, but overzealous exhibitors nearly pushed me away. In the weeks leading up to the show, I received a barrage of pre-show exhibitor emails. They lacked relevance and made me wonder if this show fit my needs. In a cab from the airport with a fellow attendee I asked, “What … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , Exhibitor marketing, Trade Show best practices, Trade Show booth traffic, Trade show marketing
