3 Ways To Leverage Content Marketing To Align With Your Goals July 25, 2011 by Dave Lutz A growing number of your supplier members are shifting their focus to content marketing. They realize that traditional push marketing by itself is dead. By hosting their own webinars, virtual conferences, online communities and providing whitepapers, research and content, they compete for your members’ time and share of mind. Communicating Without Selling Junta42, a content … [Read more…] Filed Under: Attendance Marketing Tagged With: , association best practices, conference best practices, content marketing, Free online content, meeting planning best practices
Who Is Competing For Your Member’s Wallets And Time? July 18, 2011 by Dave Lutz Who’s competing for your member’s professional development share of wallet and time? Where is community forming around industry issues? Who are the thought leaders and influencers in your industry? Are they friend or foe? These are the questions that keep me up at night. The rise of content marketing and the ease of forming online … [Read more…] Filed Under: Business Model Tagged With: , association issues and challenges, association trends, content marketing, Free online content
