Small Groups Of Friends Are The Key To Influence Not Swaying Influential People March 20, 2012 by Jeff Hurt Finding and using influential people is a myth says social behavior researcher Paul Adams, author of Grouped: How small groups of friends are the key to influence on the social web. According to Adams, the focus on influentials is based on the view of how we want the world to work versus how it actually … [Read more…] Filed Under: Attendance Marketing Tagged With: , event marketing, influence, influencers, market segmentation, networks, organization marketing, social networking
Marketing Your Event To Prospects And Past Attendees March 23, 2011 by Jeff Hurt Is there a difference in the way your market your event to prospects and past attendees? You betcha! There’s a huge difference. Past Attendee Event Marketing Wants Past attendees have already built a relationship with you. Assuming that they had a great conference experience, they are biased in favor of your event. After attending your … [Read more…] Filed Under: Attendance Marketing Tagged With: , conferences, event marketing, influence, influencers, meeting planning best practices
Unleash Your Conference Participants To Become WOM Influencers October 22, 2010 by Jeff Hurt Here is the slide deck from my recent presentation for Daxko Webinar Series on association and conference influencers. Enjoy! Unleash Your Conference Participants To Become WOM Influencers View more presentations from Jeff Hurt. Additional statistics and facts mentioned during webinar. United Breaks Guitars video received 25,000 views in the first 24 hours it was uploaded in … [Read more…] Filed Under: Attendance Marketing Tagged With: , conferences, engagement, event marketing, influence, influencers, Social Media, social networking, WOM
