Your Conference Needs A Customer Vision Statement

Tower Optical Binocular by Ellie

What is your vision for your conference customer? In case you are confused by the term conference customer, I mean your paying attendee or registrant. What is your vision for your conference customer, the paying attendee? How do you hope to help your paying attendee to grow, evolve or transform? What traits and characteristics do you desire to create in your customers through your conference experience? Those are some tough questions we need to consider. Many conference organizers have … [Read more...]

Designing Conference Customers, Not Just Traditional Conferences

VenetianCarnivalMask by gnuckx

We are thinking about conference innovation from the wrong perspective. We usually think about conference innovation as something we create for our paying attendees. Or we think about innovation as something we design with attendees through crowdsourcing. We need to make a critical leap. Conference innovation is a way to design attendees! Innovation should be treated as a medium and method for (re)desigining customer. ~ HBR author Michael Schrage. Evolving Your Conference … [Read more...]

Using Empathy Mapping To Create Conference Target Market Personas

Holdinghands-Valerie Everett

We could all use a little more empathy…and a little less yelling! And your organization could definitely cultivate more empathetic team members who help plan and design your conference and education offerings. Why We Need More Empathy For Our Stakeholders Empathy is walking in another person’s shoes and understanding life through their eyes. It is trying to experience and feel what they are feeling. When we experience empathy, we are known to increase our helping behaviors. It’s … [Read more...]

Confirmation Bias And Why Conferences Need To Become Innovation Labs

Innovate by Sebastien Wiertz

No matter how open minded people profess to be, we're all hard-wired to some degree for confirmation bias. It is a filter that we use to see reality that matches our thinking. It can cloud our thinking and distort our pursuit of facts. Confirmation Bias And Change Confirmation Bias is our default preference for consuming information that supports what we already believe. And what about people with differing viewpoints? If they're credible, we may listen for a bit, but then it's back to … [Read more...]

Your Conference Needs An Innovative Strategy


Executives and conference organizers need to train themselves to look for change! Innovative organizations look out the window, away from the organization as well as look inside the organization for opportunities. They embrace change as an opportunity to innovate. Not as a threat. Your Success Can Be Your Failure Many conferences that have got into trouble in the past ten years are successes that rested on their laurels. Too often conference owners and organizers become complacent. … [Read more...]

She Who Dares Conference Improvement, Wins


Most conferences are so safe. Yawn! So boring…so tame! Contagious yawn, setting off a chain reaction of conference meeting yawns. Don’t misunderstand me. I don’t think that conferences are supposed to be boring. But most are! Big yawn, time to sleep. Creating An Adventure What if your next conference was an adventure? Weren’t conferences created to be places of transformation? A place where you go to meet like-minded individuals, story share, meld souls, contribute passions, solve … [Read more...]

Innovation Starts With Observing Your Conference Attendees In Action


With today’s tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it says author Steven Berlin Johnson. Some environments and workplace cultures squelch innovation while others breed it he adds. So what do conference organizers need in order to embrace innovation in their conferences, meetings and events? The Innovators’ DNA authors identified five behaviors—associating, questioning, observing, idea-networking and experimenting—needed … [Read more...]

Conference Organizers Should Be Great CEOs: Chief Experience Officers!

What do conference organizers really do? They organize all the aspects of the conference experience. I believe that title—conference organizer--doesn’t serve us anymore. It doesn’t convey the right information as putting together logistics is like putting together quilt pieces without any plan. It’s just stitching pieces together and crossing your fingers that it will result in a great look, product and design. Enter The Conference Experience Officer Much like a conference meeting steward, the … [Read more...]