Can Your Conference Really Be Personalized?

It seems to be a regular part of our normal life today -- the personalization of content, programs, products and services. Yet, our conferences still serve up generic content for the masses. We Notice When Personalization Is Absent Recently I observed an annual conference committee meeting of a major association. Staff and volunteer leaders were present. Graying male baby boomer veterans made up the majority of the committee. Three millennials (two males and one female) also served on the … [Read more...]

How Predictable Is Your Annual Conference?

Has your annual conference become predictable? Do attendees show up to the general session late because they know it starts with business for 20-30 minutes before the keynote? Predictable Meetings, Routine Conferences Predictable: behaving in a way that is expected and can be predicted; can be prophesied; can be foretold; to declare or indicate in advance; especially: foretell on the basis of observation, experience, or scientific reason. It starts with an Opening General Session (OGS), where … [Read more...]

Enough Of Slow Death Conferences!

"It's like attending a slow death. Once you've been to one conference, you've been to them all. They are boring!" Those words echoed in my ears like a YouTube video continuing to loop. They stung. Resonated. Pricked my brain. They sat on my heart like concrete blocks tied to my feet and sunk in the water. They sucked the life out of our conversation. Yet, my friend's words rang with truth. Recipes Lead To Imitators Recently Chris Brogan wrote about how people want recipes. We want tried and … [Read more...]

What Dr. Seuss, Horton The Elephant, Oprah And Conferences Have In Common

"We are here. We are here. We are here," cried the Whos of Who-ville. "Boil that dust speck! Boil that dust speck! Boil! Boil! Boil!" chanted the Wickersham brothers. Horton The Elephant Most people know the story of Horton the Elephant. Horton hears a small speck of dust talking to him. Amazingly, that small speck of dust is a tiny planet called Who-ville, home to the Whos. Horton can't see the Whos but can hear them because of his big ears. The Whos ask Horton to help protect them from … [Read more...]

14 Conference And Event Trends That Will Shape The Next Decade

What do the next ten years have in store for conference and event organizers? Plenty. 14 Conference And Event Trends That Will Shape The Next Decade As 2010 comes to a close, many conference and event professionals have been looking ahead to the 2011. Here's a look into 2011 and the next decade. 1. Increased complexity and volatility as change is the constant and uncertainty its response. The successful will be able to navigate rapidly changing times with increased flexibility. The ability to … [Read more...]

Seven Things You Should Stop Doing At Your Conferences

I've attended more than my share of conferences this year both as speaker and as attendee. Here are seven conference things that annoy the heck out of me! 1. Branded PowerPoint Templates For Speakers Really, I mean really! We know the name of your conference. We know what your brand looks like. Do you want to bore us even further with your branded PowerPoint templates in every presentation? Your branded PPT is useless. It does not serve any objective except to make the audience throw-up in … [Read more...]

Leveraging Six Right-Brain Aptitudes For Successful Conferences

"The future belongs to a different kind of person," Dan Pink, A Whole New Mind. It belongs to "...creative and empathetic right-brain thinkers whose abilities mark the fault line between who gets ahead and who doesn't." Pink claims we are living in a different age. A different time that demands different thinking. According to Pink, right-brain creative thinking coupled with left-brain logistical reasoning is the great differentiator that separates the wheat from the chaff.  From The … [Read more...]

Five New Tenets For Event Success

Nothing is the way it used to be. Little is the same. Not much is a sure thing. The convergence of the economy, society and technology has turned the old ways of doing things upside down. The old rules for success have changed. Your ability to learn new things and adapt mean the difference between success and failure. Today, a new set of principles drive your event success. You won't find these new tenets in the professional meeting handbook. Yet you need to know these new guidelines to … [Read more...]