Cultivating Strong Online Relationships To Build An Ever Ready Troop Of Evangelists December 21, 2011 by Jeff Hurt It’s important to build your network before you need it! Building a network of organization supporters who can do a variety of things at a moment’s notice is imperative in today’s socially networked world. Transactions Versus Relationships Unfortunately, many organizations struggle with relationship building. Instead, they are masters of the transaction. Their emphasis on transactions … [Read more…] Filed Under: Attendance Marketing Tagged With: , engagement, influencers, online conversations, online listening, online social media conversation, relationships, WOM
Increasing Social Media Engagement Increases ROI December 2, 2011 by Jeff Hurt Engagement: It’s been the buzzword de jour. So what exactly is engagement in social media and why is it important? Parta Dialogue’s white paper Engagement Is Efficiency explains the importance of engagement to social media ROI in Google and Facebook. What Is Engagement? According to a 2007 Forrester marketing report, “Engagement is the level of … [Read more…] Filed Under: Social Media Tagged With: , engagement, facebook, Google, online social media conversation, ROI social media, social media for associations, social networking
