How To Influence Facebook Users January 24, 2012 by Jeff Hurt Facebook users just want to belong. With more than 800 million registered users, that’s a lot of us that want belong to something. Maybe, just maybe, your organization can help them belong to something of value, something cool and hip, something that promotes life-meaning and purpose, or something that helps them professionally. People Use Facebook … [Read more…] Filed Under: Social Media Tagged With: , facebook, social identity, social media for associations, social media for events, social networking, why use social media
Transitioning From The Experience Economy To The Social Economy July 8, 2011 by Jeff Hurt To paraphrase President Bill Clinton, “It’s the Social Economy, stupid!” The McCann Worldgroup says that we have moved from the Experience Economy to the Social Economy. Their research indicates that the current economy is moving into a new phase where people seek to define themselves by their ability to connect, share and communicate. Consumers place … [Read more…] Filed Under: Experience Design Tagged With: , association best practices, experience economy, meeting planning best practices, social economy, social identity, social networking
Why People Join Social Networking Sites January 5, 2011 by Jeff Hurt What is the number one reason why people join social networks? Go ahead and think about that for a second. Now say your answer out loud. What was your answer? Networking, sharing, for a sense of belonging, to learn? Guess what, those are all good reasons but they are not the number one reason. If … [Read more…] Filed Under: Social Media Tagged With: , community, social identity, Social Media, social networking
