Conference Sponsorship As An Investment In Relatedness, Connections And Community January 27, 2016 by Jeff Hurt Often we feel that conference sponsorship is a necessary but unpleasant activity to support an event. We are uncomfortable asking organizations for money to support our endeavors. Sometimes that uncomfortable feeling is more a reflection of our personal beliefs about money than our beliefs about our conference’s impact. Raising conference sponsorship dollars should actually be … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference sponsorship, sponsors, sponsorship best practices, sponsorship sales, sponsorship strategy
Conference & Trade Show Sponsors Want Relevance September 8, 2014 by Donna Kastner As we strive to deliver outstanding attendee experiences, our eyes turn to sponsorship. After all, somebody has to pay for this. Yet sponsorship tends to follow the same random path: Logos are slapped on every last bit of real estate. Banner ads and app alerts multiply. As the promotional noise increases, attendee attention plummets – thus making … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference best practices, meeting planning best practices, sponsors, sponsorship best practices, sponsorship sales, tradeshow best practices
The Wrong Way To Approach Conference Sponsorship June 4, 2014 by Jeff Hurt Logos hanging from the ceiling at the tradeshow. Ads covering windows, elevator doors and escalator ramps. Symbols, signs and emblems stuck to the floor, carpet and wrapping columns. Logos on lanyards, room keys and conference bags. All of these are the traditional ways conferences approach sponsorship. And the majority of them have little value or … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , sponsor acquisition, sponsors, sponsorship
Sponsorship: From Uninspiring To Really Mattering March 21, 2014 by Dave Lutz When attendees interact with your sponsors, do they feel marginalized or like they really matter? Are you forcing your sponsors’ messages on your conference attendees or helping sponsors offer insights that attendees may actually value? Remember That Last Event You Attended Think back to an event that you attended. Quick: Do you remember any of … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference sponsorship, sponsor acquisition, sponsors
Time For Your Conference Sponsorship To Grow Up January 10, 2013 by Jeff Hurt Has your conference sponsorship grown up? Or are you still offering first generation sponsorship that flashes logos on any and all available space at your conference venue? If you are, you have bought into the concept that displaying logos to masses of cynical consumers equals marketing return. Guess what, it doesn’t! Four Generations Of Sponsorship … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , Kim Skildum-Reid, Last Generation Sponsorship, sponsors, sponsorship
