Conference Sponsorship As An Investment In Relatedness, Connections And Community January 27, 2016 by Jeff Hurt Often we feel that conference sponsorship is a necessary but unpleasant activity to support an event. We are uncomfortable asking organizations for money to support our endeavors. Sometimes that uncomfortable feeling is more a reflection of our personal beliefs about money than our beliefs about our conference’s impact. Raising conference sponsorship dollars should actually be … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference sponsorship, sponsors, sponsorship best practices, sponsorship sales, sponsorship strategy
High-Stake Conference Partnerships September 15, 2015 by Dave Lutz As brands evolve, they are increasingly looking for marketing investments where they can make an emotional impact with a defined target market. Most of them can do it with or without you (ambush marketing), but most would rather partner and support organizations that are already serving a demographic that matches up with their best customers. … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference best practices, conference revenue optimization, Partnerships, sponsorship best practices, sponsorship sales, Strategic Sponsorship
Helping Sponsors Turbocharge Through Activation September 2, 2015 by Dave Lutz Activation (or leverage) is the most misunderstood, yet most critical, success driver for sponsorship ROI. Savvy marketing professionals totally get activation. But most of our profession doesn’t. This is why many of us continue to sell non-emotional promotional opportunities and incorrectly call them sponsorship. We need to capitalize on this golden opportunity. Consumer events are … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference best practices, meeting planning best practices, sponsor activation, sponsor leverage, sponsorship activation, sponsorship best practices, strategic sponsorships
Sponsorship Ideas From Super Bowl Fan Experiences February 12, 2015 by Wendy Holliday Super Bowl fans paid big money to attend the experience in Arizona. Sponsors paid big money for game day ads. And some paid for unique customer experiences, some onsite and some online. The savviest sponsors engaged fans before they ever hit the turnstiles or clicked their remote. They knew that getting the most from their … [Read more…] Filed Under: Experience Design, Sponsorship & Exhibits Tagged With: , conference sponsorship, sponsor activation, sponsor leverage, sponsorship best practices
Declining Sponsorship Dollars? Here Is How To Increase The Value! September 12, 2014 by Jeff Hurt Are you whining about declining sponsorship dollars? What are you doing to enhance your relationships with sponsors. And keep them close? Velvet Chainsaw’s VP, Expo/Sponsor Sales & Activation, Donna Kastner, talks with PSAV’s The Intersection on increasing sponsorship value. What are you doing to increase sponsorship value? What challenges do you face with your conference … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference sponsorship, sponsor leverage, sponsorship best practices
Conference & Trade Show Sponsors Want Relevance September 8, 2014 by Donna Kastner As we strive to deliver outstanding attendee experiences, our eyes turn to sponsorship. After all, somebody has to pay for this. Yet sponsorship tends to follow the same random path: Logos are slapped on every last bit of real estate. Banner ads and app alerts multiply. As the promotional noise increases, attendee attention plummets – thus making … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference best practices, meeting planning best practices, sponsors, sponsorship best practices, sponsorship sales, tradeshow best practices
