The Evolution Of Onsite Conferences: 26 Trends Coming To An Event Near You August 28, 2013 by Jeff Hurt The traditional conference meeting experience is out! People today are looking for unusual, new, innovative conference experiences. They don’t want to attend last year’s annual meeting that just changed the filler. They want something that feels as fresh as their first conference experience. They want an original experience. 26 Trends Coming Your Way Here are … [Read more…] Filed Under: Event Planning, Experience Design, Hybrid & Virtual Tagged With: , conferences, meeting industry trends, sponsorship, trends
Secrets For Growing Conference Sponsorship Revenues August 8, 2013 by Donna Kastner Many conference and trade show organizers are focusing more attention on exhibit and sponsorship sales. Yet, the traditional revenue mix from exhibits and sponsorship is changing. More digital demonstration channels are being adopted and booth footprints are shrinking. The future opportunity is to shift reduced marketing spend from exhibitor booth square feet to more sponsorship. … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , booth sales, exhibit sales, expo, sponsorship, trade show
Time For Your Conference Sponsorship To Grow Up January 10, 2013 by Jeff Hurt Has your conference sponsorship grown up? Or are you still offering first generation sponsorship that flashes logos on any and all available space at your conference venue? If you are, you have bought into the concept that displaying logos to masses of cynical consumers equals marketing return. Guess what, it doesn’t! Four Generations Of Sponsorship … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , Kim Skildum-Reid, Last Generation Sponsorship, sponsors, sponsorship
Are You Attracting Your Best Attendees Or Are You Repelling Them? November 26, 2012 by Dave Lutz Why are conference organizers doing so many things that repel their best customers? Instead of bombarding paying attendees with marketing messages, how about just making good on your promise to deliver education and networking opportunities? Missed Opportunities To Grow Attendee Loyalty This summer, I attended three large conferences – one in our industry and two … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , association, association best practices, attendee loyalty, conference marketing, sponsorship
Getting Your Sponsors To Trigger Their Sponsorships June 21, 2012 by Dave Lutz A trend we’re seeing is that exhibitors are requiring less square footage and shifting dollars to other sponsorship opportunities. Conference organizers need to think about how to convert exhibitor’s marketing dollars into sponsorship opportunities that benefit attendees. The Shift From Exhibiting To Sponsorships This shift requires a more strategic and consultative sales approach. Many conference … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference best practices, conferences, content marketing, exhibitors, meeting planning best practices, meeting professionals, sponsor activation, sponsor leverage, sponsorship
6 Sponsor Tips For Your Online Audio And Video Content April 27, 2010 by Jeff Hurt “It’s a people driven economy, stupid,” says Socialnomics author Erik Qualman. He starts his book with this paraphrase of the famous 1992 James Carville quote, “It’s the economy, stupid.” Qualman says it’s only a slight change of words but a drastic adjustment in business and social philosophy. It’s Socialnomics, a far-reaching revolution that will continue … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , association, Education & Adult Learning, Social Media, sponsorship
