Helping Sponsors Turbocharge Through Activation September 2, 2015 by Dave Lutz Activation (or leverage) is the most misunderstood, yet most critical, success driver for sponsorship ROI. Savvy marketing professionals totally get activation. But most of our profession doesn’t. This is why many of us continue to sell non-emotional promotional opportunities and incorrectly call them sponsorship. We need to capitalize on this golden opportunity. Consumer events are … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference best practices, meeting planning best practices, sponsor activation, sponsor leverage, sponsorship activation, sponsorship best practices, strategic sponsorships
Conference Investors Crave Strategic Sponsorships: Will You Satisfy Them? January 23, 2015 by Donna Kastner There’s a major shift going on. An increasing number of conference and trade show investors are scaling back on booth space and shifting that spend to sponsorships. It’s a ripe opportunity for organizers to diversify their conference business model. The Shift To Strategic Sponsorships There’s another shift that has even greater ramifications for conference and … [Read more…] Filed Under: Business Model, Sponsorship & Exhibits Tagged With: , conference best practices, conference revenue optimization, sponsorship sales strategy, strategic sponsorships, trade show sponsorship
