Would You Like Fries With That Booth? May 2, 2011 by Dave Lutz Attendees are changing the way they plan and consume trade shows. If you’re still using static PDF floor plans and exhibitor listings, you’re missing out on the opportunity to upsell — and to connect buyers and sellers. According to research conducted by CEIR (Center for Exhibition Industry Research), nearly 75 percent of young professionals (40 … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , event technology, technology, tradeshow, tradeshow best practices
Three Trending Tradeshow Sales Strategies April 26, 2011 by Dave Lutz The trend for exhibit and sponsorship revenue is shifting away from the show floor. Brand marketers value marketing and sponsorship opportunities more than the exhibit real estate. The Facts…Are Changing 85% of a trade show’s revenue comes from space. 15% is from sponsorship and advertising. Source: Doug Ducate, President and CEO, Center for Exhibition Industry Research … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conferences, tradeshow, tradeshow best practices
Calculating ROI For Your Tradeshow Booth December 6, 2010 by Jeff Hurt Was exhibiting at that tradeshow worth your time and resources? How would you know? In today’s world where so much business is conducted on the phone or digitally, meeting customers, prospects and other stakeholder face-to-face is extremely important. At the same time, you want to effectively keep your costs down and use your time and … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conferences, exhibitor, ROI, tradeshow, tradeshow best practices
Five Tips To Improve Your Tradeshow Exhibitor Communications November 1, 2010 by Dave Lutz Recently, I’ve been doing a bit of research and consulting on exhibitor communications. While I’ve lived in and around shows for many years, in the past my focus has been more on revenue, lead management and ROI, and not so much on the service, hand holding and communication of confirmed exhibitors. Most tradeshows have at … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , tradeshow, tradeshow best practices
Four Ways To Flip Your Tradeshow Buying And Selling Model October 18, 2010 by Dave Lutz “People don’t like to be sold, but they love to buy!” Jeff Gitomer. That’s one of my favorite truth quotes, from Gitomer, a speaker, sales trainer and author of The Sales Bible, Little Red Book of Selling and many others. This truth is playing out in the way buyers are changing how they attack and … [Read more…] Filed Under: Business Model, Sponsorship & Exhibits Tagged With: , tradeshow, tradeshow best practices
How The Billboard Effect Influences Your Tradeshow October 11, 2010 by Dave Lutz About a year ago, I learned about a term used in the hotel industry known as “The Billboard Effect.” Defining The Billboard Effect Chris Anderson Ph.D., assistant professor at Cornell University, conducted a study on the impact of hotel reservations for hotels with or without a presence on Expedia. During the study, four hotels were … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , Billboard Effect, conferences, tradeshow, tradeshow best practices
Attracting & Engaging Peeps To Your Tradeshow August 3, 2010 by Jeff Hurt It’s more than coincidence, luck, serendipity or synchronicity. It’s your deliberate actions that will attract and engage stakeholders to your next tradeshow. So are you deliberately doing all you can to attract and engage more stakeholders – attendees, exhibitors and sponsors? What specifically should you do to attract, convert and transform more stakeholders for your … [Read more…] Filed Under: Attendance Marketing Tagged With: , tradeshow, tradeshow best practices
5 Reasons To Increase Your Online Exhibitor Presence July 9, 2010 by Dave Lutz This post is by Dave Lutz, Managing Director of Velvet Chainsaw Consulting. Recently, I reviewed some very telling analytics from several of the largest tradeshows. Here’s what I learned: Exhibitors that completed an online booth profile received twice as many page views as those that didn’t. Attendees also bookmarked them for an onsite visit. Exhibitors … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , exhibitor, meeting planner, tradeshow, tradeshow best practices
