Now Proven! Using Twitter At Conferences Increases Attendee Engagement

It's official! Research now shows that when people use Twitter during classes, they are more engaged and learn more. We can now stop debating the issue. And all the naysayers who find Twitter use during an education session distracting can stop their diatribes against Twitter. The proof is in the Twitteracy (Twitter-literacy). Twitteracy: Tweeting Improves Learning And Engagement Education Professor Christine Greenhow, Michigan State University, conducted a study on Twitter as a new form of … [Read more...]

Social Media And Events Continue To Grow: 2012 Research

Marketers still place a high value on social media. 83% of marketers surveyed by Social Media Examiner indicate that social media is important to their business. 73% of event organizers surveyed by Amiando indicate that social media is important to their conferences, events and meetings. Clearly social media is a fad that's gone rad and part of the norm. 2012 Interesting Social Media Stats For Marketing And Events Here are some interesting 2012 social media stats comparing business marketers … [Read more...]

Is Your Conference Twitter Worthy Or Not?

If no one tweets about your event, did it really happen? While you may think this question is absurd, research shows that we’ve moved from the “experience economy” to the “social economy.” Now, it’s not good enough to simply attend an event. We have to tell others about that event while it’s happening, or the event was worthless. In other words: Pics or it didn’t happen. Tweets or it didn’t happen. Facebook posts or it didn’t happen. If your event is hot—as in Twitter-hot, or … [Read more...]

How Twitter Is Socializing Conferences

Have you noticed an emerging trend of Twitter and Facebook integrating with TV? Smartphones and tablets are now on coffee tables beside the TV remote. Nielsen says that 40% of television watchers are multiscreening everyday. These couch potatoes have a TV remote in one hand and their mobile device in the other! Why? One-third of those multitaskers are using their mobile devices to review something related to the television show that they are currently watching. Some are texting, tweeting and … [Read more...]

Report: Events Have Room To Grow Their Social Media Use

67% of event organizers do not monitor social media platforms. 37% of conference organizers only post up to three times per week in social media platforms. 76% of German event organizers see social media as an important or very important tool for marketing their events. 81% of English speaking event organizers see social media use as relevant for marketing. These are just a few of the findings from a new 2011 social media and events study. New Event Social Media 2011 Report Following their … [Read more...]

Ten Tips For Successful Conference Tweeting

Tweeting at conferences and events. It seems to be a love-hate relationship with some. Some say it's become passé. Others see it as a way to spread information. Some conference organizers, mostly those outside of social media events, are beginning to see an uptick in the backchannel chatter. Their attendees are just starting to discover the value and usefulness of Twitter at a conference. 10 Tips For Better Conference Tweets Regardless of where you stand on the issue, here are ten tips to for … [Read more...]

A Step By Step Process To Use Text To Screen During Events

Does technology change today's audiences? 95% of the attendees at my presentation at Event Solutions Idea Factory said yes. The majority of them felt that when technology is used correctly at a conference or event, it can engage an audience. And 100% of my audience texted me during my presentation. Yes, 100% of this global audience texted me. Increasing Audience Engagement With Text2Screen How did I achieve that? We were using TuffTxt. I wanted the audience to try it and play with it. Their … [Read more...]

The Conference Backchannel: Bonus Or Bomb?

When I say Twitter backchannel, what's your first reaction?  Seriously, what's the first thing that you think? Huh? What's that? OMG, that's a way to destroy the speaker's presentation! We can't do that. What if someone has something negative or childish to say about the presenter or the event and it gets displayed for everyone to see? We can't trust people to do the right thing with a backchannel. People should not be looking at their smart phone, mobile device or laptop during a … [Read more...]