Testimonials Don’t Convert Conference Prospects July 24, 2014 by Wendy Holliday You’ve heard the litany: Testimonials are great third party endorsements. Using testimonials will increase your conference attendance. Yadda Yadda It’s all bull. Two big reasons you should do it anyway. 1. Smart testimonials will make people pause. Testimonials can give marketers what they want…a better chance of being heard and considered. Our lives are cluttered with … [Read more…] Filed Under: Attendance Marketing Tagged With: , 3rd party endorsements, attendance marketing, conference best practices, meeting planning best practices, testimonials, using testimonials, writing testimonials
Using Targeted Testimonials To Build Conference Attendance And Increase Exhibitors, Sponsors June 25, 2010 by Dave Lutz The most powerful sales and marketing tool that builds attendance or helps new exhibitors and sponsors sign on the dotted line is a targeted testimonial. Author and speaker Jeff Gitomer said it best: “When you say it about yourself, it’s bragging. When somebody else says it about you, it’s proof!” Most organizations use testimonials as … [Read more…] Filed Under: Attendance Marketing Tagged With: , case studies, event marketing, using testimonials
