Your Conference Planning Really Is Brain Surgery July 30, 2014 by Jeff Hurt You’ve heard the saying, “Come on, this is not brain surgery.” It means that something is really simple to do. We use it to encourage people to stop whining and do the obvious. Planning the right conference programming for the right target audience is profoundly simple. If you have a vision and focus. And it … [Read more…] Filed Under: Event Planning Tagged With: , attention, brain science education, brain-friendly conferences, brain-friendly meetings, inhibition, neuroscience, target market, working memory
Zombie Conferences Create Dead Leaders Walking March 12, 2013 by Jeff Hurt Is your annual meeting nothing more than a zombie conference? Zombie conferences provide schedules packed full of informative presentations and sessions that try to consume your brain. Presenters rapidly shovel content at attendees. Their goal is to cram as much information as possible into a person’s mind. They stuff more information into their presentation aiming … [Read more…] Filed Under: Event Planning Tagged With: , conferences, content, delivery, Education & Adult Learning, Information Indigestion, short term memory, working memory
Creating Zombie Conferences That Consume Attendee Brains January 18, 2011 by Jeff Hurt Most conference marketing should say: Come to our Zombie Conference! We want to consume your brain! At least that statement would be more authentic to many conference experiences. Many conference schedules are packed full of education sessions and informative presentations. Organizers rapidly shovel and push information at attendees. It often feels like a medieval joust … [Read more…] Filed Under: Conference Education Tagged With: , conferences, content, delivery, Education & Adult Learning, Information Indigestion, short term memory, working memory
