Q1: Are associations struggling with the way different generations want to interact? If yes, what are you doing about it?
- Very different assumptions about what networking “should” look like.
- Teaching members about differences can be challenging
- Showing members the use of new mediums get results: Facebook, blogging, twittering, Virtual world of Second Life. Teaching them what/how
- Education is the key in getting association members engage with Web 2.0 features. Lead them to it and teach them how. Helps both association and the members’ professionally.
- Realize that old-style lecture sessions won’t cut it anymore. Young members want to connect, both online &in person.
- Everyone will start using the tools. Different generations may use the same tool differently though.
- Members will value Web 2.0 tools differently. One size does not fit all.
- Some associations positioning themselves for when members start using social media. Have built their social platforms and ready to go.
- Build a social media strategy including utilizing outposts.
- Lead members to it, train volunteer leaders how to use it, engage them and they help other members learn it. Engagement early is key.
- Don’t wait for younger members or early adopters to join organization before start using social media tools. Star now and it will attract different audience than you currently have.
- Look for champions on outposts (FB, SL, Twitter, etc.), participate in outpost conversations, add extra value on your own site.
- Second Life being used for some networking and training by some associations.
- Active presence in social media will not destroy association but potentially breathe new life into it.
- Important that people can get back to your association website but your association should not be a silo
- Association should have presence in several social media outposts.
- often there is tension between doing what members want and making board members comfortable with change
Q2: Thoughts about using social media around events and meetings.
- Multi-purposing content and using content not only to passively inform but to engage
- Integrating Twitter and Facebook for association meetings and events.
- Extending meeting and event with attendees both before and after event through social media.
- Encouraging blogging and Twitter use at conference through Bloggers Hub like at World Innovation Forum 2009
- Encouraging use of backchannel to talk to attendees at conference and virtual attendees.
- Work with speakers so they understand and can engage people using Twitter during meetings or events.
- Create tools (videos, web pages) explaining how to use social media tools at event.
Q3: Thoughts about keeping local association chapters alive.
- Social media alone will not breathe new life into chapters.
- Is not cure-all but will bring some new folks, blood, life into chapters if done correctly.
- Chapters die because of people in them or lack of people. Not because of tools used.
- Teaching members how to use social media tools so they are not rude or inappropriate to new members key.
- Ultimately, chapters and associations should be about relationships.
- Burned out volunteers cause death to chapters.
- Leaders need to learn to be more inclusive, share the workload and celebrate different POVs. Social media tools can support that.
- Lack of vision, lack of leadership, resistance to change will cause death to chapters.
- Chapters and associations need leaders not managers.
- Chapters and associations tend to promote workhorses and not leaders. Then not training new leaders on how to run organizations. Both of these factors lead to decaying organizations.
- Our organizations are often not attractive to various generations. May be able to sell why join but keeping them is different.
- Same project run by different leaders can be different experience based on “how not what.”
- Revolution doesn’t happen when society adopts new technology. It happens when people adopt new behaviors as Shirky says.
- Social technology accelerating the process of mindshift.
The next Association Chat (#assnchat) will be Tuesday, May 26 at 2 pm Eastern (11 am Pacific). You can follow by going to Tweetchat or Tweetgrid and following #assnchat, or in Tweetdeck you can create a search column for #assnchat.
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