If you’re like many associations and association chapters, you are not convinced social media is for your organization. Your volunteer and chapter activities already take a lot of time and you have no idea how to get started with social media, or even if you want to add one more thing to your daily to do list outside of your normal job. Nourishing and growing your member relationships while prospecting and developing new ones takes time. Your business and volunteer efforts require a lot of your energy, passion and mind-share and you are already overwhelmed with your daily tasks.
Instead of thinking of social media as something new, one more “to-do” item on your list, think of it as an enhanced way of doing the business you’re already doing.
Social media is a tool that can help your association and chapter:
- Listen to your current and potential members, and listen to conversations of others about your industry, association and chapter.
- Engage in dialogue with others about your chapter, industry, your projects, your mission.
- Build new relationships and strengthen existing ones.
- Showcase that your chapter is a conduit, connector and community enabler for your industry.
- Network with other professionals in your industry, chapter and association.
- Market upcoming events, projects, fundraisers.
- Source new ideas, projects, products, speakers, etc.
- Communicate with your members and maybe even recruit new volunteers, especially in today’s Web 2.0 world.
- Extend the attendee experience before, during and after an event.
- Engage virtual attendees to your meeting or event.
This is just a short list to get you started thinking. Add your reasons to the list.