When used properly, high-tech networking can increase the quantity and quality of professional connections. But to accomplish this, you’ll need an ‘Extreme Networking’ technology strategy — which starts weeks before and culminates in the face-to-face event. Helping grow a participant's professional network is a sure-fire way to increase loyalty. Last month, we explored how to do this with low-tech networking strategies. Here, we look at a tech-based "Extreme Networking" strategy. Note that … [Read more...]
Extreme Networking: It’s A Contact Sport
You don’t need a helmet, knee or elbow pads to be an Extreme Networker. Heck you don’t even need to be on Twitter or Facebook (but they’ve been known to help). You just need to jump in and work it baby. Work "Extreme Networking," that is. One of the huge differentiators that make live events far superior to virtual is the relationships that are developed and grown in person. That’s where the ultimate trust is realized. For example, I might be impressed with your thought leadership through … [Read more...]
Exhibitors Dissatisfied With Current Convention Housing Practices: Serious Problem Or Major Opportunity
By Dave Lutz, Managing Director, Velvet Chainsaw Consulting Last week Expo Magazine Insights newsletter linked to a Trade Show Exhibitor Association (TSEA) exhibitor housing survey. The survey’s key findings are: 8% of exhibitors believe shows have fair convention housing practices. 69% of exhibitors book their hotel rooms through show convention housing bureaus. 89% of exhibitors feel that current deposits are not fair. 97% do not believe they receive the best rate possible when … [Read more...]
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