Over the past few years we’ve forensically analyzed dozens of major conferences. You know what the common thread for conferences well positioned for the future is, {FIRST_NAME| }? They’re Sticky! The stickiness is often best seen through attendance and supplier investment repetition. When loyalty in these areas is high, it usually is also reflected on the conference P&L and/or in the post conference business results.
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How To Use Shatterpoints as
Early Conference Warning Signs
Have you ever hit a shatterpoint with your conference? You'll know if you have because it made your entire conference unravel, freeze or die.
Marketers need to measure a lot of things in order to get better. Not everyone does and those that do sometimes measure the wrong things. The obvious things like leads and sales revenue are important, but they're quite often …
Meeting professionals are being asked to do more with less, which involves being creative with your budget. How can you trim the fat without negatively affecting the attendee experience?
Attracting first-class, first-rate, quality attendees is one of the most complex and important keys to your conference's business model. Too many conferences attempt to be all things to all people and end up with a watered-down offering.
