Our crystal balls are pretty foggy when it comes to predicting the return of in-person expo and sponsor revenue. Three of the big questions are: With the advancement of digital demos, will exhibitors opt for smaller booth spaces? If marketing budgets intended for show participation in 2020 or 2021 were reallocated, or not spent, will corporations recall the good days and include your show in the 2022 marketing budget? Will poor ROI from virtual shows negatively impact future spend … [Read more...]
Game On! Returning to Face-to-Face
With many organizations actively planning for an upcoming in-person conference or tradeshow, now is the time to make firm decisions for your attendee-experience, staffing and safety plans. We recently held a webinar featuring leaders from two large associations that have held face-to-face events in recent weeks. Here are five of the top take-aways that can help other associations navigate their new journey. 1. Increased and Transparent Communications Most Q3 and Q4, 2021 conferences are … [Read more...]
[WEBINAR]: Should You Move Ahead with Fall In-person Events? 9.29.21
Register Now for our next VCC Webinar, Wednesday September 29, 2021, 12:00-1:00 PM EDT. Space is Limited Organizations are making tough decisions about how to--or even whether to--move forward with their upcoming conferences and expos. While some have made the decision to cancel their f2f events, many others are forging ahead. Learn what worked and what didn’t from two event pros who held major in-person conferences in late August and early September, from Covid compliance … [Read more...]
5 Post-Pandemic Conference Program Design Changes
“Never let a good crisis go to waste” has become a popular adage in the business world over the past year, for good reason. As it becomes more apparent that face-to-face events will return in some form this year, conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past. It’s a good time for planners to challenge their organizations to make the meeting experience more valuable than ever. As we work with conference … [Read more...]
Get Conference Inspiration from Trusted Peer Connections
So many in our industry have been pushed to their limits in 2020. Whether that has manifested in job loss, interrupted work/life patterns, isolation, grieving the loss of a loved one, unimaginable work pressure or needing to be “always-on” on Zoom or Teams, it has been a year of disruption unlike any we might have imagined. In spite of all the bad, there is also much that is positive for the next phase of association conferences. Earlier in my career I got connected to a network of … [Read more...]
Six Attributes of Successful Women’s Conferences
This article was originally written for the April issue of PCMA’s Convene magazine. The timing was right before the lockdown and a couple months before the 2020 social justice movement eclipsed. While things have changed, these tenets will hold true and the principles can be applied to other D&I conferences and events. After studying and consulting on several successful association women’s conferences, I can confidently say – they need to be very different than other conferences in your … [Read more...]
Renegotiating Live Event Agreements When All Parties Are Innocent Victims
This is the third in a series of blogs posts, written collaboratively by our team, which uncover lessons learned in advising dozens of our clients on their events in the time of COVID-19. Although each situation has its own unique issues, we hope you find nuggets to help you with your disruption response and planning. The U.S. hotel industry is projected to report a 51-percent decline in revenue per available room (RevPAR) in 2020, according to a special forecast revision from STR and … [Read more...]
Conference Go/No-Go Decisions in a Pandemic
This is the second in a series of blog posts, written collaboratively by our team, which uncover lessons learned in advising dozens of our clients on their events in the time of COVID-19. Although each situation has its own unique issues, we hope you find nuggets to help you with your disruption response and planning. Scenario Planning Where lead time permits, work through at least three scenarios – optimistic, pessimistic and somewhere in the middle. We like using an outside resource to set … [Read more...]
- 1
- 2
- 3
- …
- 63
- Next Page »
