Your heart races as your fingers type at lightning speed. You're running behind schedule and want to make sure that you catch the opening general session online. Due to budget and schedule conflicts, you couldn't attend that annual meeting. You didn't want to miss some of the content so you registered as a virtual attendee. You login successfully. The live stream starts. Your give your full attention to the stream. You wait for it. And wait for it. Two minutes later, you are still … [Read more...]
Virtual Event Strategies for 2011
This post is written by Dave Lutz. I’m a believer in Hybrid Events and the benefits of extending reach through that strategy. Associations that go down the hybrid road, and make it financially attractive, are putting their profession ahead of profit. AND they will reap long-term benefits. Why I Am Not There On Pure Virtual Events Yet However, I’m not there yet on pure virtual events. Here are my personal reasons why: Attendees value the content not the commerce. They tend to … [Read more...]
Virtual Tradeshows: Horizontal Or Vertical Markets?
This post is by Dave Lutz, Managing Director of Velvet Chainsaw Consulting. If you’re a show organizer, you’re probably wondering how to best leverage virtual event technology to help drive revenue, engagement and attract new blood. You might consider a virtual event to incubate a new show idea, attract an international audience, bridge the gap between your live events or even help build excitement for an upcoming show. Unfortunately, there’s not a lot of great data, handbooks or case … [Read more...]
Go Hybrid: A Live Streaming Cheat Sheet
This article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s June edition of Convene. You've convinced your team that providing a hybrid event is good for your organization, your customers and your stakeholders. You’ve alleviated any fears about the virtual experience cannibalizing your face-to-face revenue. You’ve researched how other companies have used hybrid events successfully to serve their members and … [Read more...]
Four Rules to Create Value 2.0 for Events
This article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s April edition of Convene. Every association is faced with a choice: Find ways to capitalize on disruptive technologies — which enable hybrid and virtual meetings — or ignore them at their own risk. Many planners are concerned that 2-D and 3-D meeting environments or hybrid meetings do not fit their business model and will jeopardize traditional … [Read more...]
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