Hybrid Conference Content Weaver serves both a physically colocated audience as well as a digital/streamed audience (either live or replay). With the rise of hybrid events, the Hybrid Conference Content Weaver is needed to balance both the live audience and the remote audience contemporaneously and equitably to intentionally connect the dots and weave the threads of the conference’s content, overarching issues and themes.
They facilitate learning and guide audience members to help connect unifying factors. They guide participants through transformational experiences such as connecting content, curating ideas and identifying context for the audience. Hybrid Conference Content Weavers help participants identify the big ideas and takeaways for relevant application and act as a bridge between the two audiences, the content and the speaker(s). They leverage the intellectual equity in the virtual and face-to-face rooms and facilitate networking to elevate the value proposition of the conference.
Similar to a traditional emcee, the Hybrid Conference Content Weaver opens and closes each general session, yet they also ask provocative questions and frame the context of the conference’s learning opportunities. They also challenge attendees to carve out intentional time to engage with peers and reflect on the important content and topics being shared at the meeting.
Key Deliverables Include:
- Work collaboratively with client on the content strategy of the hybrid meeting.
- Identifies pertinent and provocative questions and ideas that participants should listen for during presentations.
- Actively links and weaves the content daily through facilitated peer-to-peer discussions and by leading interactions between the presenters and participants for both audiences.
- Makes intentional opening and closing remarks for all general sessions to reinforce and thread the content, context and learning experience.
- Moderates panels and conducts interviews with executives or subject matter experts which often includes audience participation activities.
- Introduces concepts and presenters. Keeps sessions moving and improvises as needed or directed.
Unique Elements to Consider for Hybrid Events:
- Treat both audiences as if they are equal. It’s not “The live event is here, and then the discount ticket, sort of half-baked experience, is remote.” We have to say, “The live event and the remote event are of equal standing.”
- Pick no more than three specific channels for audience interaction, e.g., the official conference app, the chat function and one social media channel. With any more than that, the conversation gets diluted.
- Create an onsite “base camp” to operate for the entire event.
- Have a “spotter” who is looking at attendee commentary in the official and unofficial channels to feed the Hybrid Content Weaver ideas and discussion topics.
- Creatively cross-pollinate. Bring the remote audience into the live event, and the live event into the remote event. For example, share questions or comments from the remote audience onstage to demonstrate that the people who are not in the room are also participating. Or interview the speakers when they come off the live stage for the remote audience and create little micro-segments for social media.
- Show “behind-the-scenes” content. People are really fascinated, whether in the live room or the remote room, about what is happening behind the scenes in a big event. For instance, show things such as the tech table, the director, the green room, etc.