An increasing number of associations are greying right before our eyes. Attracting the next-generation member and conference participant has never been more urgent. Discover illuminating insights about what next-generation professionals want and expect in education and networking experiences. Uncover what drives people away from your events or association and what compels them to keep coming back for more.
Learner Outcomes:
- Consider how major workforce trends are changing the pipeline for next-generation participants.
- Identify insights from sociology research about what society wants today from institutions and experiences.
- Evaluate user and learning design principles that resonate with next-generation participants.
- Discuss the effectiveness of student participation and pricing strategies.
