Develop recommendations for sponsorship menu and packages, sales approach and retention strategy.
- Evaluation and scoring of current sponsor, exhibit and advertising offerings.
- Analysis of sponsorship loyalty and identification of growth opportunities.
- Progressive advice for sponsorship menu, pricing and packages.
- Identification of sponsor targets and acquisition strategy with advice on improving activation.
- Recommendations for demonstrating sponsor ROI to increase retention and upselling.
Ideal Client (has two or more of these)
- Sponsorship is less than 20% of gross conference revenue.
- Sponsor renewal is 75% or less.
- Exhibit revenue is declining; new and sustainable revenue streams are needed.
- Sponsorship program is more about promotion opportunities than making an emotional connection with attendees.